Social Snapshot – 15.01.20

January 15, 2020

At IF we love all things social. So, we’re always interested in staying up to date with the latest happenings and bringing them to you in our weekly social snapshot! Read on to find out what’s been happening in the past week…

Facebook’s adding more detail to its user controls over advertisers’ customer audience list targeting. https://po.st/24a5ho

After giving users clarity of why they’re seeing ads last year, Facebook is now adding more details and giving users more control by excluding themselves from related brands to the targeted ads too.

Instagram adds Boomerang effects as TikTok looms. https://po.st/qF6kyB

Instagram has updated its Boomerang features with 3 new modes; Slow-Mo, Echo, and Duo, as well as enabling users to trim their videos for that perfect finish.

Facebook’s updated desktop layout is now appearing for more users. https://po.st/jh69xk

After first announcing the new layout back in May 2019, Facebook has announced this week that more users are beginning to see the new desktop layout and will be prompted in their news feed once available.

Twitter will test enabling accounts to control who can reply to their Tweets. https://po.st/ePjDPd

As discussed in our latest blog, Twitter’s announced it’s developing a feature that allows users to limit who can and can’t reply to their Tweets; Global, Group, Panel, and Statement.

Instagram is now hiding photoshopped photos. https://po.st/t3lSC7

To help prevent false information from spreading through images and videos, Instagram has added a new feature that warns users of ‘fake content’ flagged by other users and third-party fact-checkers.

TikTok is developing a feed of curated content, similar to Snapchat’s discover stream. https://po.st/hdkYQI

It’s been announced that TikTok is looking to create an ‘Explore’ feature in the app which displays videos from popular creators and professional publishers, similar to Snapchat’s ‘Discover’ feature.

Instagram bringing DMs to the web. https://po.st/Hpo0qQ

As Facebook looks at the importance of messaging, Instagram is finally testing out direct messages on the desktop version of the app!

Latest Posts

The era of UGC driving rumbles on – with LinkedIn now saying that content generated by individual profiles is proving more effective for B2B lead/sales generation than business pages. Yes, people buy from people so we can understand this logic. We’re more likely to engage with a personal post than…

You know what’s oddly cheering. Most brands have loads of proof that they’re worth buying. By proof I mean the specifics that make a claim believable when someone repeats it to a friend, or a colleague, or their partner on the sofa. Customer stories with detail. Before-and-after that feels properly…

If you work in social media, staying informed isn’t optional. It’s part of the job. Trends, platform changes, cultural moments, crises, memes, conversations, they all shape what we publish and how it’s received. Being aware of what’s happening in the world helps us create content that’s relevant, sensitive, and credible.