Social Snapshot – 15.02.23

February 15, 2023

It’s that time of the week again! Here is a snapshot of the latest happening in the world of social media:

TweetDeck could become Twitter Blue exclusive feature.

Twitter’s own tweet management platform, will soon become a Twitter Blue exclusive feature, meaning that only paying users can access the app.

Read more here

Instagram is pushing memories through a new (only for you) story.

Instagram is testing out a ‘Memory’ Story prompt, an archive feature that is re-packaged differently.

Discover more here

Meta Provides the “Why am I seeing this ad?” tool on Facebook

Meta is updating its “Why am I seeing this ad?” listing, which provides contextual information on ad targeting and how its systems display ads to each user.

Find out more here

Pinterest now allows creators to upload up to five minutes of video content as Idea Pins.

Pinterest is following the lead of TikTok, Instagram and YouTube by adding longer video clips in its Idea Pins format.

Find out more here

Craving more social media news? Check out the previous social snapshots you might have missed here!

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You know what’s oddly cheering. Most brands have loads of proof that they’re worth buying. By proof I mean the specifics that make a claim believable when someone repeats it to a friend, or a colleague, or their partner on the sofa. Customer stories with detail. Before-and-after that feels properly…

If you work in social media, staying informed isn’t optional. It’s part of the job. Trends, platform changes, cultural moments, crises, memes, conversations, they all shape what we publish and how it’s received. Being aware of what’s happening in the world helps us create content that’s relevant, sensitive, and credible.

A B2B buying decision rarely happens with one person. It’s usually a buying group with different roles, risks, and opinions, and the deal moves when your champion can explain the choice internally. That’s why forwardability matters more than engagement.