Social Snapshot – 15.11.2023

November 15, 2023

Keeping up with the constantly changing social media landscape is difficult. Check out the latest social media headlines below:

YouTube introduces new tagging requirements for AI-Generated content

YouTube has recently announced a policy mandating creators to label content generated by AI. This means creators must now specify if a video includes realistic, altered, or synthetic content.

Find out more here.

Threads’ users to delete profiles without impacting Instagram presence

Threads has introduced a feature allowing users to delete their profile without affecting their presence on Instagram itself. This option grants users the flexibility to manage their Threads profile independently from their overall Instagram presence.

Find out more here.

And more from Threads – users can keep their posts off Facebook and Instagram

Meta’s now rolling out a new toggle allowing users to choose whether Threads posts are showcased in highlight modules on Facebook and Instagram.

Find out more here.

X launches timestamp links for video uploads

X has introduced a feature allowing users to easily navigate longer videos by enabling adding timestamp links to their attached clips.

Find out more here.

Latest Posts

A high-ticket sports brand achieved approximately 6x ROAS. That is a fantastic paid social result. The real story is how it was achieved. For any DTC marketer, a 6x ROAS result commands attention. For a high-ticket sports brand, where purchase cycles are longer, consideration is higher and buyers are naturally…

In B2B social, employee advocacy should not be treated as a “nice to have”. It is one of the clearest opportunities for brands that want to build trust, extend reach, and create more meaningful conversations with the people they are trying to influence. When your people share content, algorithms push…

The social commerce system behind 6x ROAS A 6x ROAS on high-ticket sports equipment is an exceptional result. We saw this first-hand with Motocaddy, where a joined-up approach to social, paid activation and measurement delivered approximately 6x ROAS. With paid social ROAS for sporting goods brands often sitting between 2x…