Social Snapshot – 15.12.2021

December 15, 2021

It’s that time of the week again. Have a look at the latest happening in the world of social media through our social snapshot:

Twitter adds auto captions for video uploads

Twitter has announced that all videos within tweets will have auto captions, providing more ways for users to consume video content in the app.

Find out more here.

WhatsApp enables voice messages preview

WhatsApp has added a new option to preview your voice messages before you send them, to avoid mistakes.

Find out more here.

Pinterest allows users to reply to Pin comments

Pinterest has announced that users can reply to Pin comments with an Idea Pin video.

Find out more here.

TikTok shares the top songs and music trends for 2021

The platform has shared a new listing of the top tracks and artists on the platform throughout the year, including regional insights, genre trends and most popular artists by category.

Find out more here.

Instagram adds reels replies

Instagram has announced that users can now reply to post comments with Reels, providing another way to integrate Reels into the Instagram process.

Find out more here.

Latest Posts

A B2B buying decision rarely happens with one person. It’s usually a buying group with different roles, risks, and opinions, and the deal moves when your champion can explain the choice internally. That’s why forwardability matters more than engagement.

Design and disability are so often discussed in terms of basic “accommodation” and “access,” yet my visit to the V&A’s Design and Disability exhibition completely shifted that perspective. Rather than framing disability as an issue to be fixed, the exhibition presents it as a culture, a rich set of identities, and a radical design force shaping practice from the 1940s right up to today.

Lurkers are your biggest audience and they’re deciding in silence. They watch in feeds, sanity-check you in comments, communities and reviews, then repeat whatever proof is easiest to quote internally. That’s why social feels harder, it’s no longer a click machine, it’s an answer surface. Ofcom shows AI summaries are now common in search results, and YouTube remains the UK’s biggest social utility by reach and time spent. If your story is inconsistent, your evidence is scattered, or your customer proof is buried, lurkers can’t do the job of trusting you for you.