Social Snapshot – 15.12.2021

December 15, 2021

It’s that time of the week again. Have a look at the latest happening in the world of social media through our social snapshot:

Twitter adds auto captions for video uploads

Twitter has announced that all videos within tweets will have auto captions, providing more ways for users to consume video content in the app.

Find out more here.

WhatsApp enables voice messages preview

WhatsApp has added a new option to preview your voice messages before you send them, to avoid mistakes.

Find out more here.

Pinterest allows users to reply to Pin comments

Pinterest has announced that users can reply to Pin comments with an Idea Pin video.

Find out more here.

TikTok shares the top songs and music trends for 2021

The platform has shared a new listing of the top tracks and artists on the platform throughout the year, including regional insights, genre trends and most popular artists by category.

Find out more here.

Instagram adds reels replies

Instagram has announced that users can now reply to post comments with Reels, providing another way to integrate Reels into the Instagram process.

Find out more here.

Latest Posts

B2B marketing feels slower because you’re selling to a buying group, not a decision maker. Forrester says the average buying decision involves 13 people and 89% of purchases involve two or more departments. Add three generations with different trust cues and you get rework, internal debate, and “one more version” forever. Buyers are also doing more research without sales, which makes guessing expensive. This LinkedIn Live with Tejal Patel is about buyer behaviour, trust cues, and what social is doing in research and validation, so you can build one narrative that travels across the group and saves your team time.

We’re only a couple of weeks into 2026, and social already feels…different, in the best way possible. This year isn’t just about flashy new features or the next viral sound; it’s about making the internet feel more human, more useful, and a lot less exhausting.

Buyers are hunting answers, and social is deciding who they trust The short answer Mahoosive behaviour change for customers is already here. Search is being replaced by an answer layer, and social is feeding it. When Google’s AI Overviews show up, people click less, sessions end sooner, and your carefully-crafted…