Social Snapshot – 15.12.2021

December 15, 2021

It’s that time of the week again. Have a look at the latest happening in the world of social media through our social snapshot:

 

Twitter adds auto captions for video uploads

Twitter has announced that all videos within tweets will have auto captions, providing more ways for users to consume video content in the app.

Find out more here.

 

WhatsApp enables voice messages preview

WhatsApp has added a new option to preview your voice messages before you send them, to avoid mistakes.

Find out more here.

 

Pinterest allows users to reply to Pin comments

Pinterest has announced that users can reply to Pin comments with an Idea Pin video.

Find out more here.

 

TikTok shares the top songs and music trends for 2021

The platform has shared a new listing of the top tracks and artists on the platform throughout the year, including regional insights, genre trends and most popular artists by category.

Find out more here.

 

Instagram adds reels replies

Instagram has announced that users can now reply to post comments with Reels, providing another way to integrate Reels into the Instagram process.

Find out more here.

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A high-ticket sports brand achieved approximately 6x ROAS. That is a fantastic paid social result. The real story is how it was achieved. For any DTC marketer, a 6x ROAS result commands attention. For a high-ticket sports brand, where purchase cycles are longer, consideration is higher and buyers are naturally…
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In B2B social, employee advocacy should not be treated as a “nice to have”. It is one of the clearest opportunities for brands that want to build trust, extend reach, and create more meaningful conversations with the people they are trying to influence. When your people share content, algorithms push…
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The social commerce system behind 6x ROAS A 6x ROAS on high-ticket sports equipment is an exceptional result. We saw this first-hand with Motocaddy, where a joined-up approach to social, paid activation and measurement delivered approximately 6x ROAS. With paid social ROAS for sporting goods brands often sitting between 2x…
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