Social Snapshot – 16.02.2022

February 16, 2022

With social news popping up every day, we know it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media through this week’s social snapshot. 👇🏼

LinkedIn tests new option to switch off political posts in your feed

LinkedIn is testing a new underway that will provide a way to switch off all politics-related posts and updates.

Find out more here.

Snapchat is adding a new monetization opportunity for Snap creators.

Snapchat creators will be able to switch on ads within their Stories in the new monetization test.

Find out more here.

Instagram adds a “like” option on Stories.

Instagram has added a new and straightforward way for users to engage with Stories content, enabling you to ‘like’ any Story in your feed.

Find out more here.

Twitter is now making its new ‘Safety Mode’ feature available to more users.

Twitter is introducing ‘Safety Mode’, a feature that can help users to feel more comfortable and in control of their experience on the platform.

Find out more here.

Latest Posts

I don’t read a lot of marketing books cover to cover. Most get a flick-through, a speed read (or even a Blinkist), then quietly shelved. But Marketing & Psychology by Dr Tom Bowden-Green and Luan Wise, I read it properly. With a…

TikTok has released its annual trend prediction report for marketers, designed to help brands understand where the platform – and its users – are heading next. If you’re trying to grow your presence or plan smarter content for the year ahead, it’s well worth…

2016 is when social stopped being “posts in a feed” and became a ranked system that decides what gets seen, shared, trusted. In 2026 that same logic sits everywhere, in-platform search, Google snippets, and AI overviews that summarise your brand before anyone clicks. Ofcom says around 30% of UK keyword searches now show AI overviews, and 53% of adults often see AI summaries. The uncomfortable truth is that buyers get a machine-written version of you, then sanity-check it with humans in DMs and group chats. Brands win when their claims are clear, proof is easy to find, and real people show up consistently.