Social Snapshot – 16.02.2022

February 16, 2022

With social news popping up every day, we know it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media through this week’s social snapshot. 👇🏼

LinkedIn tests new option to switch off political posts in your feed

LinkedIn is testing a new underway that will provide a way to switch off all politics-related posts and updates.

Find out more here.

Snapchat is adding a new monetization opportunity for Snap creators.

Snapchat creators will be able to switch on ads within their Stories in the new monetization test.

Find out more here.

Instagram adds a “like” option on Stories.

Instagram has added a new and straightforward way for users to engage with Stories content, enabling you to ‘like’ any Story in your feed.

Find out more here.

Twitter is now making its new ‘Safety Mode’ feature available to more users.

Twitter is introducing ‘Safety Mode’, a feature that can help users to feel more comfortable and in control of their experience on the platform.

Find out more here.

Latest Posts

A high-ticket sports brand achieved approximately 6x ROAS. That is a fantastic paid social result. The real story is how it was achieved. For any DTC marketer, a 6x ROAS result commands attention. For a high-ticket sports brand, where purchase cycles are longer, consideration is higher and buyers are naturally…

In B2B social, employee advocacy should not be treated as a “nice to have”. It is one of the clearest opportunities for brands that want to build trust, extend reach, and create more meaningful conversations with the people they are trying to influence. When your people share content, algorithms push…

The social commerce system behind 6x ROAS A 6x ROAS on high-ticket sports equipment is an exceptional result. We saw this first-hand with Motocaddy, where a joined-up approach to social, paid activation and measurement delivered approximately 6x ROAS. With paid social ROAS for sporting goods brands often sitting between 2x…