Social Snapshot – 16.02.2022

February 16, 2022

With social news popping up every day, we know it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media through this week’s social snapshot. 👇🏼

LinkedIn tests new option to switch off political posts in your feed

LinkedIn is testing a new underway that will provide a way to switch off all politics-related posts and updates.

Find out more here.

Snapchat is adding a new monetization opportunity for Snap creators.

Snapchat creators will be able to switch on ads within their Stories in the new monetization test.

Find out more here.

Instagram adds a “like” option on Stories.

Instagram has added a new and straightforward way for users to engage with Stories content, enabling you to ‘like’ any Story in your feed.

Find out more here.

Twitter is now making its new ‘Safety Mode’ feature available to more users.

Twitter is introducing ‘Safety Mode’, a feature that can help users to feel more comfortable and in control of their experience on the platform.

Find out more here.

Latest Posts

Yep – it’s a 101 for finding out if your B2B social campaigns and content are delivering. Think you know it all? Think again. The sands of marketing are shifting…again. Aligning metrics and business objectives. Most B2B marketers can tell you the engagement rate. And they certainly know the level…

Meta has started rolling ads into Threads timelines globally from late January 2026. That’s the moment Threads stops being a side app and becomes a paid, recommendation-led public square. Threads has passed 400 million monthly active users, and Meta has put daily actives at around 150 million. The strategic implication for B2C and B2B is the same; distribution gets easier to buy, credibility gets harder to earn. Threads rewards coherence in public conversation, how you answer, how you sound, how specific you are. Treat it as a trust surface, because that’s where decisions get shaped now.

Feeds are getting tired of “perfect”. A lot of the most interesting work going into 2026 is reacting against hyper-digital polish with visuals that feel more handled: scanned textures, mismatched elements, collecting layouts, and deliberate “imperfections” that make the human hand visible again. That matters for social, because audiences clock…