Social Snapshot – 16.02.2022

With social news popping up every day, we know it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media through this week’s social snapshot. 👇🏼

LinkedIn tests new option to switch off political posts in your feed

LinkedIn is testing a new underway that will provide a way to switch off all politics-related posts and updates.

Find out more here.

Snapchat is adding a new monetization opportunity for Snap creators.

Snapchat creators will be able to switch on ads within their Stories in the new monetization test.

Find out more here.

Instagram adds a “like” option on Stories.

Instagram has added a new and straightforward way for users to engage with Stories content, enabling you to ‘like’ any Story in your feed.

Find out more here.

Twitter is now making its new ‘Safety Mode’ feature available to more users.

Twitter is introducing ‘Safety Mode’, a feature that can help users to feel more comfortable and in control of their experience on the platform.

Find out more here.

Latest Posts

B2B leads go cold when interest is captured before the buying group is ready to move. A form fill shows that someone acted, but it does not mean the decision is ready. Social keeps the commercial conversation alive by carrying proof, building trust and showing what buyers are researching before sales can see it.
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Creative content on social media tends to fall into two camps: the stuff you actually remember, and the stuff you clicked on once… then instantly forgot. We’ve all experienced the second one. The extra dramatic hooks, the “OMG, this will TOTALLY change your life” claims, the slightly over-the-top thumbnails. It’s…
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FMCG brands don’t need more hacks. They need to understand the behaviour behind the feed. This is my particular bugbear right now. The algorithm is only useful when you understand the people behind the signals.  We get endless tips about timing, hooks, formats, posting frequency and “what the algorithm wants”,…
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