Social Snapshot – 16.06.2021

June 16, 2021

Another week, another social snapshot. We know it can be hard to stay up to date with the social media news popping up every day. Stick with us as we take you closer to the world of social media and everything you need to know.

Twitter experiments with new mention control

Twitter is working on new controls over who can mention you on the platform and would allow users to “unmention” themselves from a tweet, which can help limit negative experiences in the platform.

Find out more here.

And it doesn’t stop there… Twitter’s added a new ‘Subscribe’ button for newsletters

Twitter is adding a new “Subscribe’ bottom for easy sign-ups to newsletters on creators’ profiles, to help newsletter writers grow their subscriber bases.

Find out more here.

YouTube continues to fight against copyright violations

YouTube adds new tools to detect copyright violations and block them within the upload process, which will help to protect creators and prevent unauthorised re-uploads.

Find out more here.

TikTok launches #CreativityForGood campaign

In light of the 2021 edition of the Cannes Lions Awards, TikTok is launching the #CreativityForGood challenge to highlight creators and causes on the platform and to showcase how creators can inspire and drive social change

Find out more here.

And last but not least, Facebook adds new features for messenger

Facebook has launched a new set of sponsored chat themes for Messenger, a new quick reply bar for shared images, and QR codes and payment links.

Find out more here.

Latest Posts

Design and disability are so often discussed in terms of basic “accommodation” and “access,” yet my visit to the V&A’s Design and Disability exhibition completely shifted that perspective. Rather than framing disability as an issue to be fixed, the exhibition presents it as a culture, a rich set of identities, and a radical design force shaping practice from the 1940s right up to today.

Lurkers are your biggest audience and they’re deciding in silence. They watch in feeds, sanity-check you in comments, communities and reviews, then repeat whatever proof is easiest to quote internally. That’s why social feels harder, it’s no longer a click machine, it’s an answer surface. Ofcom shows AI summaries are now common in search results, and YouTube remains the UK’s biggest social utility by reach and time spent. If your story is inconsistent, your evidence is scattered, or your customer proof is buried, lurkers can’t do the job of trusting you for you.

Pinterest has rolled out a brand-new Media Planner inside its advertising tools, and it’s designed to make planning and managing Pin campaigns a whole lot simpler. In short? It gives you a clearer view of what you’re running, who you’re targeting, and what results you can expect…