Social Snapshot – 16.08.2023

It’s time for another social snapshot! Find out what you may have recently missed in the fast-paced world of social media:

TikTok Quick Tips

Elevate holiday marketing with TikTok’s vital insights. Craft impactful ad campaigns through strategic goals, budgeting, and optimisation. Leverage tailored examples for swift progress. Access videos or key tips from the newly released report to refine your holiday strategy on TikTok.

Instagram Rich List

Curious about the earnings of top Instagram celebrities from sponsored posts? Gain insights into potential endorsement costs and the online wealth phenomenon. Valuable for marketers assessing endorsement investments. Explore the full Hopper HQ list for details.

More Ad Changes for X

X, formerly Twitter, is discontinuing promoted account ads to focus on video and interactive formats, aligning with its evolving direction. This shift aims to prioritise adaptive content, despite the $100 million in annual revenue from Follower Campaigns. Learn more here.

LinkedIn AI Insights

LinkedIn examines generative AI’s impact on professions, offering skill development insights. The new report identifies growing AI skills and roles influenced by generative AI, stressing its augmentative role. Stay updated on relevant skill alignment. Access the full report for in-depth workplace AI insights.

Latest Posts

FMCG brands don’t need more hacks. They need to understand the behaviour behind the feed. This is my particular bugbear right now. The algorithm is only useful when you understand the people behind the signals.  We get endless tips about timing, hooks, formats, posting frequency and “what the algorithm wants”,…
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Pinterest has announced a major update to the way its advertising system works, helping businesses show more relevant ads to users at the right time. The platform has improved its ad-serving model so it can now combine a user’s previous online activity with what they are currently…
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If you work with motion, animation, or graphic design, or you just love watching how visual ideas are made, 2026’s calendar is looking pretty lively. Below are the events that I’d actually recommend checking out: the festivals, screenings, and niche gatherings where you’ll learn something useful and meet the kinds…
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