Social Snapshot – 16.08.2023

It’s time for another social snapshot! Find out what you may have recently missed in the fast-paced world of social media:

TikTok Quick Tips

Elevate holiday marketing with TikTok’s vital insights. Craft impactful ad campaigns through strategic goals, budgeting, and optimisation. Leverage tailored examples for swift progress. Access videos or key tips from the newly released report to refine your holiday strategy on TikTok.

Instagram Rich List

Curious about the earnings of top Instagram celebrities from sponsored posts? Gain insights into potential endorsement costs and the online wealth phenomenon. Valuable for marketers assessing endorsement investments. Explore the full Hopper HQ list for details.

More Ad Changes for X

X, formerly Twitter, is discontinuing promoted account ads to focus on video and interactive formats, aligning with its evolving direction. This shift aims to prioritise adaptive content, despite the $100 million in annual revenue from Follower Campaigns. Learn more here.

LinkedIn AI Insights

LinkedIn examines generative AI’s impact on professions, offering skill development insights. The new report identifies growing AI skills and roles influenced by generative AI, stressing its augmentative role. Stay updated on relevant skill alignment. Access the full report for in-depth workplace AI insights.

Latest Posts

Storytelling has always been how humans make sense of the world. From myths around the fire to bestselling novels and blockbuster films, the same basic patterns repeat: a character wants something, faces obstacles, changes along the way, and emerges transformed. Social media has not killed this tradition; it has compressed…
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The hidden AI layer between your brand and your buyers Every marketer I speak to is talking about how they use AI. Very few are talking about the AI they cannot see. While we are all busy playing with tools and prompts, LinkedIn, Meta, TikTok, YouTube, Reddit, X, Snapchat and…
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Instagram has rolled out another exciting update, and this one is all about making Reels easier, smoother, and far more fun to create. Whether you use Reels for your business, personal brand, or simply to share moments with friends, these new camera improvements are designed to help…
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