Social Snapshot – 16.08.2023

August 16, 2023

It’s time for another social snapshot! Find out what you may have recently missed in the fast-paced world of social media:

TikTok Quick Tips

Elevate holiday marketing with TikTok’s vital insights. Craft impactful ad campaigns through strategic goals, budgeting, and optimisation. Leverage tailored examples for swift progress. Access videos or key tips from the newly released report to refine your holiday strategy on TikTok.

Instagram Rich List

Curious about the earnings of top Instagram celebrities from sponsored posts? Gain insights into potential endorsement costs and the online wealth phenomenon. Valuable for marketers assessing endorsement investments. Explore the full Hopper HQ list for details.

More Ad Changes for X

X, formerly Twitter, is discontinuing promoted account ads to focus on video and interactive formats, aligning with its evolving direction. This shift aims to prioritise adaptive content, despite the $100 million in annual revenue from Follower Campaigns. Learn more here.

LinkedIn AI Insights

LinkedIn examines generative AI’s impact on professions, offering skill development insights. The new report identifies growing AI skills and roles influenced by generative AI, stressing its augmentative role. Stay updated on relevant skill alignment. Access the full report for in-depth workplace AI insights.

Latest Posts

A high-ticket sports brand achieved approximately 6x ROAS. That is a fantastic paid social result. The real story is how it was achieved. For any DTC marketer, a 6x ROAS result commands attention. For a high-ticket sports brand, where purchase cycles are longer, consideration is higher and buyers are naturally…

In B2B social, employee advocacy should not be treated as a “nice to have”. It is one of the clearest opportunities for brands that want to build trust, extend reach, and create more meaningful conversations with the people they are trying to influence. When your people share content, algorithms push…

The social commerce system behind 6x ROAS A 6x ROAS on high-ticket sports equipment is an exceptional result. We saw this first-hand with Motocaddy, where a joined-up approach to social, paid activation and measurement delivered approximately 6x ROAS. With paid social ROAS for sporting goods brands often sitting between 2x…