Social Snapshot – 16.08.2023

It’s time for another social snapshot! Find out what you may have recently missed in the fast-paced world of social media:

TikTok Quick Tips

Elevate holiday marketing with TikTok’s vital insights. Craft impactful ad campaigns through strategic goals, budgeting, and optimisation. Leverage tailored examples for swift progress. Access videos or key tips from the newly released report to refine your holiday strategy on TikTok.

Instagram Rich List

Curious about the earnings of top Instagram celebrities from sponsored posts? Gain insights into potential endorsement costs and the online wealth phenomenon. Valuable for marketers assessing endorsement investments. Explore the full Hopper HQ list for details.

More Ad Changes for X

X, formerly Twitter, is discontinuing promoted account ads to focus on video and interactive formats, aligning with its evolving direction. This shift aims to prioritise adaptive content, despite the $100 million in annual revenue from Follower Campaigns. Learn more here.

LinkedIn AI Insights

LinkedIn examines generative AI’s impact on professions, offering skill development insights. The new report identifies growing AI skills and roles influenced by generative AI, stressing its augmentative role. Stay updated on relevant skill alignment. Access the full report for in-depth workplace AI insights.

Latest Posts

£38m pipeline in 12 weeks. That was the outcome of a programme for a large tech B2B brand built on a fairly unfashionable idea. Instead of filling social and event content with the messages the brand most wanted to push, we built it around the questions buyers were genuinely trying…
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Whether it’s for consumer products or B2B lead driving, Reddit has found its footing as a key platform for reaching audiences far and wide. And the best part is – it’s cheap to advertise on. 121m daily active users in Q4 of 2025 (up 19% on the year before) means…
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When your social is too polished to trust AI is helping marketers move faster. Fair enough. The bigger issue is that it can make weak strategy look polished enough to slip through unchallenged. AI is now embedded in the day job. GWI says 84% of advertisers and marketers in the…
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