Social Snapshot – 16.12.2020

December 16, 2020

Although we’re starting to wind down for the Christmas period, the world of social media is not. With news, updates and new features being announced every day, it can be hard to keep up! So, sit back, we’ve got you covered for the latest in all thing’s social media.

Periscope’s shutting down

Yesterday, Periscope announced the news that it will be closing its doors and waving goodbye to the virtual world in March 2021 after usage has declined.

Find out more here.

LinkedIn adds product tags

LinkedIn has released a new tab in company pages where businesses can showcase specific products they have to offer, including descriptions, videos and more.

Find out more here.

Twitter signs deal with AWS

After been faced with issues of new feature rollouts, such as Fleets, Twitter has signed a new deal with Amazon Web Services to improve app performance and its services.

Find out more here.

TikTok comes to your TV

Samsung and TikTok have announced a new partnership this week that will allow users to watch TikTok videos on their Samsung Smart TV.

Find out more here.

Facebook’s launching Super

Facebook’s currently working on a new feature called ‘Super’ which allows users to pay for video calls with Celebrities – very much like the app Cameo.

Find out more here.

Latest Posts

Social is increasingly about how content feels to the person on the other end (AKA Mood-based marketing). When you show up with a steady atmosphere (calm, confidence, small sparks of joy) people stick around and come back. And you can measure it properly: saves, meaningful comments, watch-time through key beats,…

Meta, the company behind Facebook, Instagram, and Threads, has announced a range of new advertising features during its annual Brand Building Summit. These updates are designed to give advertisers more ways to promote their products and services, particularly across Reels and Threads, as well as more control…

B2B marketing success in 2025 depends on trust, not just reach. Buyers use social to research, value authentic video, and trust thought leadership more than ads. This roadmap shows how to build belief with content mixes, creators, and social proof—because trust is the KPI that drives growth.