Social snapshot – 17.04.2024

Stay in the loop with the ever-changing landscape of social media updates. Explore the newest highlights right here:

DMs on Threads? 🤔

Meta has begun testing DMs on Threads, but by using Instagram’s inbox for Threads DMs, will users feel let down by the lack of a dedicated Threads inbox?

Read more here

YouTube tests ‘Most Relevant’ subs feed & streamlines members-only shorts:

YouTube is testing a new “Most Relevant” display in the Subscriptions tab to help users find the latest content from their favourite channels. Additionally, it’s streamlining the process for creators to publish Members-Only Shorts, offering added incentives for viewers and creators.

Watch the full video here

Is Airchat the next big thing?

Airchat, a voice + text network similar to Twitter but with voice-enabled posts, is receiving attention from tech enthusiasts. Do we think Airchat will make it?

Download the app here

No more FOMO! Never skip a beat and subscribe to our newsletter here.

Latest Posts

With budgets tightening and KPIs being closely scrutinised, B2B reporting on campaign performance has become more difficult. Senior marketers and board members are looking for better ROI proof; so how do we do this when most of the data supplied is vanity rather than sanity? The likes of CTR and…
Read More
If you’re in financial services marketing and you’re still thinking Google is the only place your audience starts searching – you’re behind. Today, people are asking their questions on TikTok, LinkedIn, Reddit, and to AI tools like ChatGPT and Gemini. They want answers fast, and in a way that feels…
Read More
If you’re a designer or marketer who’s tired of creating content that gets lost in the endless scroll, this one’s for you. Know Your Canvas (And Its Quirks) Each platform has its own personality, and your designs need to respect that. Instagram loves vertical formats that fill the screen, whilst…
Read More