Social snapshot – 17.04.2024

April 17, 2024

Stay in the loop with the ever-changing landscape of social media updates. Explore the newest highlights right here:

DMs on Threads? 🤔

Meta has begun testing DMs on Threads, but by using Instagram’s inbox for Threads DMs, will users feel let down by the lack of a dedicated Threads inbox?

Read more here

YouTube tests ‘Most Relevant’ subs feed & streamlines members-only shorts:

YouTube is testing a new “Most Relevant” display in the Subscriptions tab to help users find the latest content from their favourite channels. Additionally, it’s streamlining the process for creators to publish Members-Only Shorts, offering added incentives for viewers and creators.

Watch the full video here

Is Airchat the next big thing?

Airchat, a voice + text network similar to Twitter but with voice-enabled posts, is receiving attention from tech enthusiasts. Do we think Airchat will make it?

Download the app here

No more FOMO! Never skip a beat and subscribe to our newsletter here.

Latest Posts

Because the work everyone copies rarely stays effective for long. One of the easiest ways to make social look forgettable is to follow every piece of accepted advice too faithfully. That’s why we have to break the rules, occasionally That sounds slightly weird to admit in an industry built…

Meta has rolled out several new updates to its Edits video editing app, and if you create content for social media, these changes are actually pretty bloody exciting. The platform is steadily evolving into a powerful but simple editing tool for creators, offering new features that help…

D2C has a channel problem Why platform roles and better creative are replacing the old channel plan Direct to consumer brands don’t need more social channels in the plan. What’s needed is a clearer ‘platform stack’ (sorry not being nerdy, but this is the best term I can think of!).