Social snapshot – 17.04.2024

April 17, 2024

Stay in the loop with the ever-changing landscape of social media updates. Explore the newest highlights right here:

DMs on Threads? 🤔

Meta has begun testing DMs on Threads, but by using Instagram’s inbox for Threads DMs, will users feel let down by the lack of a dedicated Threads inbox?

Read more here

YouTube tests ‘Most Relevant’ subs feed & streamlines members-only shorts:

YouTube is testing a new “Most Relevant” display in the Subscriptions tab to help users find the latest content from their favourite channels. Additionally, it’s streamlining the process for creators to publish Members-Only Shorts, offering added incentives for viewers and creators.

Watch the full video here

Is Airchat the next big thing?

Airchat, a voice + text network similar to Twitter but with voice-enabled posts, is receiving attention from tech enthusiasts. Do we think Airchat will make it?

Download the app here

No more FOMO! Never skip a beat and subscribe to our newsletter here.

Latest Posts

Social commerce is growing up, it’s less about checkout, more about reducing regret Social commerce keeps getting framed as a platform feature. Shoppable posts, live shopping, one-click checkout, the lot. That framing misses the behavioural shift happening under our feet. People are using social to do the hardest bit of…

Let’s be honest social media is like a train that never stops. It changes direction without warning, speeds up when you’re not ready and occasionally throws in a plot twist just to keep you on your toes. This year will be no different. So yes, buckle up it’s going to…

The era of UGC driving rumbles on – with LinkedIn now saying that content generated by individual profiles is proving more effective for B2B lead/sales generation than business pages. Yes, people buy from people so we can understand this logic. We’re more likely to engage with a personal post than…