Social Snapshot – 17.05.2023

May 17, 2023

Keeping up with the constantly changing social media landscape is challenging. But don’t worry – we’ve got you covered. Check out the latest social media headlines below:

Meta introduces ‘Meta Verified’ program to users in the UK

Meta’s expanding availability of the ‘Meta Verified’ subscription scheme to the UK users.

The feature is already available in the US, Australia and New Zealand.

Find out more here.

And Instagram enables GIFs in comments

Meta announced another way to respond to Instagram posts – users can now search and share GIPHY GIFs.

Find out more here.

TikTok launches a new program for music artists

TikTok’s launching a new Artist Impact Program which will help lesser-known artists add their music to TikTok’s Commercial Music Library.

Find out more here.

WhatsApp ads ‘Chat Lock’ for extra privacy

The app has launched another privacy protection feature, with its new ‘Chat Lock’ option, which enables users to move private chats out of their main inbox into their own, password-protected folders.

Find out more here.

And more from TikTok – the platform’s encouraging users to add a location

TikTok is looking to build on its business discovery potential, by asking users to add a location, and share their experiences with brick-and-mortar stores in the app.

Find out more here.

Latest Posts

You know what’s oddly cheering. Most brands have loads of proof that they’re worth buying. By proof I mean the specifics that make a claim believable when someone repeats it to a friend, or a colleague, or their partner on the sofa. Customer stories with detail. Before-and-after that feels properly…

If you work in social media, staying informed isn’t optional. It’s part of the job. Trends, platform changes, cultural moments, crises, memes, conversations, they all shape what we publish and how it’s received. Being aware of what’s happening in the world helps us create content that’s relevant, sensitive, and credible.

A B2B buying decision rarely happens with one person. It’s usually a buying group with different roles, risks, and opinions, and the deal moves when your champion can explain the choice internally. That’s why forwardability matters more than engagement.