Social Snapshot – 17.05.2023

Keeping up with the constantly changing social media landscape is challenging. But don’t worry – we’ve got you covered. Check out the latest social media headlines below:

Meta introduces ‘Meta Verified’ program to users in the UK

Meta’s expanding availability of the ‘Meta Verified’ subscription scheme to the UK users.

The feature is already available in the US, Australia and New Zealand.

Find out more here.

And Instagram enables GIFs in comments

Meta announced another way to respond to Instagram posts – users can now search and share GIPHY GIFs.

Find out more here.

TikTok launches a new program for music artists

TikTok’s launching a new Artist Impact Program which will help lesser-known artists add their music to TikTok’s Commercial Music Library.

Find out more here.

WhatsApp ads ‘Chat Lock’ for extra privacy

The app has launched another privacy protection feature, with its new ‘Chat Lock’ option, which enables users to move private chats out of their main inbox into their own, password-protected folders.

Find out more here.

And more from TikTok – the platform’s encouraging users to add a location

TikTok is looking to build on its business discovery potential, by asking users to add a location, and share their experiences with brick-and-mortar stores in the app.

Find out more here.

Latest Posts

Instagram is giving users more control over what they see in the app by expanding its “Your Algorithm” feature to the main feed. The feature allows users to tell Instagram which topics they want to see more of and which they’d prefer to see less of. Instagram…
Read More
A high-ticket sports brand achieved approximately 6x ROAS. That is a fantastic paid social result. The real story is how it was achieved. For any DTC marketer, a 6x ROAS result commands attention. For a high-ticket sports brand, where purchase cycles are longer, consideration is higher and buyers are naturally…
Read More
In B2B social, employee advocacy should not be treated as a “nice to have”. It is one of the clearest opportunities for brands that want to build trust, extend reach, and create more meaningful conversations with the people they are trying to influence. When your people share content, algorithms push…
Read More