July 17, 2024
What’s new this week in the world of social media? Find out in today’s Social Snapshot featuring all you need to know and everything important you may have missed. Let’s get started!
LinkedIn Accelerates AI-Powered Campaigns
LinkedIn’s new “Accelerate” tool automates campaign creation by scanning URLs and LinkedIn profiles to generate optimised campaigns in minutes. Advertisers can refine details and get AI-driven performance tips. Tests show a 15% efficiency boost and 52% lower cost per action. Initially available in English, this tool aims to streamline B2B marketing. Learn more here.
TikTok Partners with Eventbrite
TikTok and Eventbrite have partnered to let users promote events directly in TikTok videos. Users can add Eventbrite links to their posts, enabling viewers to book events easily. This integration, showing the most relevant events based on location, aims to boost in-person event promotion, especially for smaller and local events. Find out more here.
WhatsApp Adds Favourites
WhatsApp’s new “Favourites” tab lets users quickly access important contacts and groups. Available now and rolling out to all users soon, this feature allows easy management of top contacts in both chats and calls.
Snapchat Teams Up with VideoAmp
Snapchat has partnered with VideoAmp to improve ad planning and measurement for advertisers. VideoAmp will integrate Snapchat’s video and AR data, providing deeper insights and better campaign planning. This move aims to enhance Snapchat’s ad offerings and boost revenue in key markets.
X Is Moving to Austin
Elon Musk plans to relocate X’s headquarters from San Francisco to Austin, citing objections to California’s new legislation on school notifications of gender identity changes. The move aligns with Musk’s strategy to reshape X and integrate it closer with Tesla’s operations in Texas.
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