Social Snapshot – 18.03.20

March 18, 2020

The world is a crazy place right now. With news announcements being released every hour and a big cloud of uncertainty looming over our heads, it’s very easy to miss what’s happening in the industry. But, we’re here to help out ‍♀️ bringing you the latest social news…

LinkedIn’s launching conversation ads.

To help InMail ads become more engaging and interactive, LinkedIn has launched a new feature, ‘Conversation Ads’, where marketers can add multiple CTA buttons, so recipients have more ways to respond.

Find out more here.

WhatsApp’s setting time limits.

WhatsApp is testing out a new feature that allows users to set a time limit on messages to auto-delete. Whether that be an hour or a year, the app is letting us become more secretive.

Find out more here.

Instagram’s testing a new Stories mode.

Instagram is working on a new effect for Stories, called ‘Mirrors’. Which, yep, you guessed, splits your screen into different reflecting views.

Find out more here.

Twitter updates live streams.

Although only minor, Twitter has made an update to its live broadcast feature – where you can now invite audio guests to live-streams before they go live.

Find out more here.

IGTV monetisation is launching.

After initially testing the feature last month, Instagram has announced it’s launching the first stage of IGTV ads.

Find out more here.

Latest Posts

Open your feed today and you’ll probably scroll past dozens of AI-generated images and videos. Some are clever, some are beautiful, and some are just off. AI can be both a time-saver and a trust-breaker. Used well, it accelerates creativity. Used carelessly, it can make campaigns feel soulless and detached…

Social Snapshot 22.10.25 banner, blue globe background, bold white title and date. Newsletter issue on long-form social video with platform specs, paid limits, YouTube TV viewing, TikTok Creator Rewards (>1-minute), Instagram 3-minute Reels, measurement and AEO tips

this post unpacks why b2b isn’t boring and how it’s moved from nice-to-have to mission-critical. it argues for trust as a working system (clear claims, named sources, human voices), puts short, sourced answers where people and ai look (linkedin, youtube, communities), and shows why people beat logos for credibility. it backs hybrid buying journeys that give control and timely human support, and it tracks intent signals like saves, sends and branded search. if b2b is your world, join us at socialday b2b forum 2025 at bounce, shoreditch on 12 november to go deeper.