Social Snapshot – 18.11.20

Fleets are finally here, make your Messenger chats auto-disappear and receive help from Instagram – let’s take a look at it all in today’s Social Snapshot:

 

Facebook adds new ‘vanish mode’ for Messenger

Facebook has announced a new ‘vanish mode’ for Messenger, in which your messages will disappear as soon as you leave the chat. Messenger already has a feature that sets a time limit for auto-erasing messages, but with ‘vanish mode’, it is slightly more user-friendly for those that want to keep their conversations private.

Find out more here.

 

Fleets are finally here

All Twitter users on iOS and Android will receive access to Fleets (Twitter’s version of Stories) over the next couple of days. There will be a dedicated Fleets bubble along the top of your news feed, where users can share updates that disappear after 24 hours within the app.

Find out more here.

 

Instagram expands Guides feature to all users

Earlier this year, Instagram launched “Guides,” which allowed creators to share tips, resources and other longer-form content in a dedicated tab on their user profiles. Now the format will be available to all users, and Guides will be expanded to include other types of content, as well — including Products, Places and Posts.

Learn more here.

 

Facebook’s Messenger Kids app has had a redesign

Did you know there was a kids version of the Messenger app? Facebook has now rolled out an updated version that will make it easier for kids to interact with their friends and family, navigate the app and personalise their experience with features like custom chat bubble colours.

Learn more here.

Latest Posts

Truth on Fire, and Brands Are in the Line of It We’re all in the truth business now. At Somerset House, on a chilly evening in June, I joined a panel to unpack the uncomfortable realities of misinformation and disinformation, and what brands can do about it. The session was…
Read More
Yes, that is me being a bit obvious, but sometimes you need to be a bit blunt.  Social is where buyers research, where conversion journeys begin, and where measurable business outcomes are shaped. And yet too often, it’s still seen as secondary to ‘real’ marketing. This newsletter edition…
Read More
Reddit may have been in the shadows of other social platforms for years – in fact, the debate is on as to whether it’s a social platform at all – but one thing is for sure, the B2B buyer and marketeer are finding it a safe haven for research and…
Read More