Social snapshot – 19.04.2023

Keeping up with the constantly changing social media landscape is challenging. But don’t worry – we’ve got you covered. Check out the latest social media headlines below:

YouTube introduces new policies on eating disorder content

YouTube is updating its approach to eating disorder-related content to create space for community, recovery and resources, while protecting viewers.

Find out more here.

Twitter brings back keyword targeting for ads

Keyword targeting is now available again in Twitter ads, a new addition that was ‘shockingly’ not available in times past.

Find out more here.

Instagram enables users to display up to 5 links in their profiles

Instagram has launched one of its most requested feature updates, giving users the ability to add up to five links in their IG bio, expanding on its capacity to drive traffic.

Find out more here.

And more from Twitter – Blue subscribers can post 10k character tweets

The platform has added another element to its Twitter Blue subscription package, with Blue members now able to write tweets up to 10,000 characters long. They can also utilise text formatting options, like bold and italics, providing more creative opportunities.

Find out more here.

Meta expands its monetisation program to creators

Meta’s been working on Reels ads over the past year, with selected creators able to display Reels overlay promotions like the above, on an invite-only basis. But soon, Meta will open up the option to more users.

Find out more here.

Latest Posts

With B2B sales funnel focusses being so ABM orientated, how do marketing teams transfer this into social? Is LinkedIn the only answer? Maybe…but in some cases – maybe not. Firstly – let’s address the elephant in the room. It feels like there’s a real cost-pinch when it comes to marketing…
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Social is scary enough: October’s frights that unlock Q4 growth I was going to write a Halloween screamer. But honestly, social is terrifying on a normal week, even when you’re not under pressure for Q4 growth. Algorithms lurch like zombies. AI keeps creeping around in corners. So, before I ham…
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It seems Meta has done it again – taking inspiration from TikTok and adding another new feature to Instagram. This time, it’s something many of us have probably wished for: a Watch History tool. Late last week, Instagram’s boss, Adam Mosseri, announced that users will now be…
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