Social Snapshot 19.08.2020

A lot happened this week in social, so we’ll get right to it. TikTok continues to gain rapid momentum and the social giants are trying to keep up, so we’re seeing a lot of advancements in AR functionality. Moreover, the upcoming US Presidential Election has led to significant questions and advancements regarding fact-checking and censorship. Believe it or not, there’s more. Get caught up on the top things happening in social media this week:

Facebook launches new ‘Educator Hub’

Facebook has launched a new ‘Educator Hub’ which is designed to help students, parents and teachers by providing a range of educational resources focused on improving learning outcomes in light of COVID 19.

Learn more

Twitter now lets everyone limit replies to their tweets

Twitter rolling out functionality that will limit replies just to those who follow you; or just to those who you tag in the tweet itself.

Learn more

Facebook is launching a new paid events option for businesses

Businesses and creators will now be able charge direct on Facebook for access to their online events. Option to be option available in 20 countries, for Pages that meet its partner monetisation policies.

Learn more

Snapchat has added a new selection of AR Lenses to compete with TikTok 

The New Lenses are based on TikTok dance trends and have been created in collaboration with the originators themselves.

Learn more 

Twitter has updated its warning prompts for harmful tweets

Twitter has now improved its detection methods for problematic replies, and added more detail to its explanations, which could help users better understand the language that they’re using, and maybe reduce instances of unintended offence.

Learn more 

For more on what’s happening in social and how it may affect your business, follow us on Twitter.

Latest Posts

With B2B sales funnel focusses being so ABM orientated, how do marketing teams transfer this into social? Is LinkedIn the only answer? Maybe…but in some cases – maybe not. Firstly – let’s address the elephant in the room. It feels like there’s a real cost-pinch when it comes to marketing…
Read More
Social is scary enough: October’s frights that unlock Q4 growth I was going to write a Halloween screamer. But honestly, social is terrifying on a normal week, even when you’re not under pressure for Q4 growth. Algorithms lurch like zombies. AI keeps creeping around in corners. So, before I ham…
Read More
It seems Meta has done it again – taking inspiration from TikTok and adding another new feature to Instagram. This time, it’s something many of us have probably wished for: a Watch History tool. Late last week, Instagram’s boss, Adam Mosseri, announced that users will now be…
Read More