Social Snapshot – 20.01.2021

We’ve almost made it to the end of January, and what a month it has been! Now you’re back in the full swing of working you might be falling behind on social news, which is where we come in. So, sit back, grab a coffee and get up to speed with our Social Snapshot…

 

TikTok’s adding a Q&A feature

As a way of increasing engagements, TikTok has added a new Q&A feature to creator profiles for fans and creators to interact.

Find out more here.

 

LinkedIn’s B2B engagement strategies

LinkedIn has released a new guide ‘5 new B2B customer engagement strategies’ to help B2B marketers make the most of the platform and excel in 2021.

Find out more here.

 

Pinterest launches Dynamic Creative

Pinterest has launched a new ad process, ‘Dynamic Creative’, which will automatically tailor audiences for advertisers, based off of user activity.

Find out more here.

 

Instagram’s updating likes, again

Back in 2019, Instagram rolled out hidden likes to a number of users. Now, the platform has been found testing out an option for users to choose whether likes are hidden or not.

Find out more here.

 

Snapchat adds views to Spotlight

Following in TikTok’s footsteps once again, Snapchat has now added public view counts to its Spotlight feed.

Find out more here.

Latest Posts

We’ve all been there – reeling off the results of our latest B2B marketing campaign with glee, while the recipient’s eyes glaze over. Whether it’s informing CFOs or CMOs of our latest success, we need to tailor our reporting accordingly and make them far more impactful. You may have seen…
Read More
Meta didn’t announce updates. It announced control. At NewFronts 2025, Meta rolled out tools, formats, and algorithms that signal one thing: it wants to own the attention economy from top to bottom. Discovery, distribution, and even your creative process. This isn’t just about more ad slots. It’s…
Read More
We’ve all heard it — “digital works.” But if you’re still treating social media as an afterthought or a cherry on top of your marketing strategy, you’re likely missing the real opportunity that’s right in front of you. A key insight we took away from the recent FinTech Marketing Conference…
Read More