Social Snapshot – 20.01.2021

January 20, 2021

We’ve almost made it to the end of January, and what a month it has been! Now you’re back in the full swing of working you might be falling behind on social news, which is where we come in. So, sit back, grab a coffee and get up to speed with our Social Snapshot…

TikTok’s adding a Q&A feature

As a way of increasing engagements, TikTok has added a new Q&A feature to creator profiles for fans and creators to interact.

Find out more here.

LinkedIn’s B2B engagement strategies

LinkedIn has released a new guide ‘5 new B2B customer engagement strategies’ to help B2B marketers make the most of the platform and excel in 2021.

Find out more here.

Pinterest launches Dynamic Creative

Pinterest has launched a new ad process, ‘Dynamic Creative’, which will automatically tailor audiences for advertisers, based off of user activity.

Find out more here.

Instagram’s updating likes, again

Back in 2019, Instagram rolled out hidden likes to a number of users. Now, the platform has been found testing out an option for users to choose whether likes are hidden or not.

Find out more here.

Snapchat adds views to Spotlight

Following in TikTok’s footsteps once again, Snapchat has now added public view counts to its Spotlight feed.

Find out more here.

Latest Posts

this post unpacks why b2b isn’t boring and how it’s moved from nice-to-have to mission-critical. it argues for trust as a working system (clear claims, named sources, human voices), puts short, sourced answers where people and ai look (linkedin, youtube, communities), and shows why people beat logos for credibility. it backs hybrid buying journeys that give control and timely human support, and it tracks intent signals like saves, sends and branded search. if b2b is your world, join us at socialday b2b forum 2025 at bounce, shoreditch on 12 november to go deeper.

If you’re a B2B marketer, you can probably see your buyer is changing. Your meetings seem to have more and more senior-positioned folk who are younger, digitally native, and social pioneers. It’s time to adapt accordingly. They research on their phones, trust creators more than brands, and expect to feel…

Social schedulers vs native: what actually works You’re managing a posting plan that never quits. Copy, links, tags, alt text, approvals, and the “can we move this to Thursday?” Loop. You’re holding social strategy in one hand and a calendar in the other, trying to keep both upright. At immediate…