Social Snapshot – 20.01.2021

January 20, 2021

We’ve almost made it to the end of January, and what a month it has been! Now you’re back in the full swing of working you might be falling behind on social news, which is where we come in. So, sit back, grab a coffee and get up to speed with our Social Snapshot…

TikTok’s adding a Q&A feature

As a way of increasing engagements, TikTok has added a new Q&A feature to creator profiles for fans and creators to interact.

Find out more here.

LinkedIn’s B2B engagement strategies

LinkedIn has released a new guide ‘5 new B2B customer engagement strategies’ to help B2B marketers make the most of the platform and excel in 2021.

Find out more here.

Pinterest launches Dynamic Creative

Pinterest has launched a new ad process, ‘Dynamic Creative’, which will automatically tailor audiences for advertisers, based off of user activity.

Find out more here.

Instagram’s updating likes, again

Back in 2019, Instagram rolled out hidden likes to a number of users. Now, the platform has been found testing out an option for users to choose whether likes are hidden or not.

Find out more here.

Snapchat adds views to Spotlight

Following in TikTok’s footsteps once again, Snapchat has now added public view counts to its Spotlight feed.

Find out more here.

Latest Posts

You know what’s oddly cheering. Most brands have loads of proof that they’re worth buying. By proof I mean the specifics that make a claim believable when someone repeats it to a friend, or a colleague, or their partner on the sofa. Customer stories with detail. Before-and-after that feels properly…

If you work in social media, staying informed isn’t optional. It’s part of the job. Trends, platform changes, cultural moments, crises, memes, conversations, they all shape what we publish and how it’s received. Being aware of what’s happening in the world helps us create content that’s relevant, sensitive, and credible.

A B2B buying decision rarely happens with one person. It’s usually a buying group with different roles, risks, and opinions, and the deal moves when your champion can explain the choice internally. That’s why forwardability matters more than engagement.