Social Snapshot – 20.01.2021

January 20, 2021

We’ve almost made it to the end of January, and what a month it has been! Now you’re back in the full swing of working you might be falling behind on social news, which is where we come in. So, sit back, grab a coffee and get up to speed with our Social Snapshot…

TikTok’s adding a Q&A feature

As a way of increasing engagements, TikTok has added a new Q&A feature to creator profiles for fans and creators to interact.

Find out more here.

LinkedIn’s B2B engagement strategies

LinkedIn has released a new guide ‘5 new B2B customer engagement strategies’ to help B2B marketers make the most of the platform and excel in 2021.

Find out more here.

Pinterest launches Dynamic Creative

Pinterest has launched a new ad process, ‘Dynamic Creative’, which will automatically tailor audiences for advertisers, based off of user activity.

Find out more here.

Instagram’s updating likes, again

Back in 2019, Instagram rolled out hidden likes to a number of users. Now, the platform has been found testing out an option for users to choose whether likes are hidden or not.

Find out more here.

Snapchat adds views to Spotlight

Following in TikTok’s footsteps once again, Snapchat has now added public view counts to its Spotlight feed.

Find out more here.

Latest Posts

Yep – it’s a 101 for finding out if your B2B social campaigns and content are delivering. Think you know it all? Think again. The sands of marketing are shifting…again. Aligning metrics and business objectives. Most B2B marketers can tell you the engagement rate. And they certainly know the level…

Meta has started rolling ads into Threads timelines globally from late January 2026. That’s the moment Threads stops being a side app and becomes a paid, recommendation-led public square. Threads has passed 400 million monthly active users, and Meta has put daily actives at around 150 million. The strategic implication for B2C and B2B is the same; distribution gets easier to buy, credibility gets harder to earn. Threads rewards coherence in public conversation, how you answer, how you sound, how specific you are. Treat it as a trust surface, because that’s where decisions get shaped now.

Feeds are getting tired of “perfect”. A lot of the most interesting work going into 2026 is reacting against hyper-digital polish with visuals that feel more handled: scanned textures, mismatched elements, collecting layouts, and deliberate “imperfections” that make the human hand visible again. That matters for social, because audiences clock…