Social Snapshot – 20.04.2022

April 20, 2022

There is so much social media news popping up every day that it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media through our social snapshot:

TikTok launches ‘Interactive Add-Ons’

TikTok has announced that ‘Interactive Add-Ons’ are now available for In-Feed Ads globally, so brands can create more engaging ads with popups, stickers, and other visual elements.

Find out more here.

Instagram tests removing the ‘Recent’ tab from Hashtag searches

Instagram is testing removing the ‘Recent’ tab from hashtag search results, in an attempt to “make hashtags as valuable as possible for people”.

Find out more here.

And more from Instagram – Product tags are now available to all users in the US

Instagram has announced that all US users with public accounts can now tag products in their Instagram posts, with no need of a business or creator account in order to do this.

Find out more here.

YouTube launches new ‘Search Insights’

YouTube is rolling out its new ‘Search Insights’ feature to all creators that will provide info on the key topics of interest among your video viewers.

Find out more here.

Latest Posts

Design and disability are so often discussed in terms of basic “accommodation” and “access,” yet my visit to the V&A’s Design and Disability exhibition completely shifted that perspective. Rather than framing disability as an issue to be fixed, the exhibition presents it as a culture, a rich set of identities, and a radical design force shaping practice from the 1940s right up to today.

Lurkers are your biggest audience and they’re deciding in silence. They watch in feeds, sanity-check you in comments, communities and reviews, then repeat whatever proof is easiest to quote internally. That’s why social feels harder, it’s no longer a click machine, it’s an answer surface. Ofcom shows AI summaries are now common in search results, and YouTube remains the UK’s biggest social utility by reach and time spent. If your story is inconsistent, your evidence is scattered, or your customer proof is buried, lurkers can’t do the job of trusting you for you.

Pinterest has rolled out a brand-new Media Planner inside its advertising tools, and it’s designed to make planning and managing Pin campaigns a whole lot simpler. In short? It gives you a clearer view of what you’re running, who you’re targeting, and what results you can expect…