Social Snapshot – 20.04.2022

There is so much social media news popping up every day that it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media through our social snapshot:

TikTok launches ‘Interactive Add-Ons’

TikTok has announced that ‘Interactive Add-Ons’ are now available for In-Feed Ads globally, so brands can create more engaging ads with popups, stickers, and other visual elements.

Find out more here.

Instagram tests removing the ‘Recent’ tab from Hashtag searches

Instagram is testing removing the ‘Recent’ tab from hashtag search results, in an attempt to “make hashtags as valuable as possible for people”.

Find out more here.

And more from Instagram – Product tags are now available to all users in the US

Instagram has announced that all US users with public accounts can now tag products in their Instagram posts, with no need of a business or creator account in order to do this.

Find out more here.

YouTube launches new ‘Search Insights’

YouTube is rolling out its new ‘Search Insights’ feature to all creators that will provide info on the key topics of interest among your video viewers.

Find out more here.

Latest Posts

D2C has a channel problem Why platform roles and better creative are replacing the old channel plan Direct to consumer brands don’t need more social channels in the plan. What’s needed is a clearer ‘platform stack’ (sorry not being nerdy, but this is the best term I can think of!).
Read More
Snapchat for B2B. No, we’re not joking – and no, we won’t apologise for the poor joke attempt in the title. The US platform says that it is the ‘new destination for B2B marketing’. A bold statement. But is it backed up by data? Well – sort of. But also…
Read More
AI promised time back. It lied If you’ve switched AI on and somehow feel busier, you’re not imagining it. You’re now managing a tool, training it, checking it, and explaining it to everyone else. The day job still exists. That’s why we ran our “Thank fck, practical AI for marketers”…
Read More