Social Snapshot – 20.04.2022

April 20, 2022

There is so much social media news popping up every day that it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media through our social snapshot:

TikTok launches ‘Interactive Add-Ons’

TikTok has announced that ‘Interactive Add-Ons’ are now available for In-Feed Ads globally, so brands can create more engaging ads with popups, stickers, and other visual elements.

Find out more here.

Instagram tests removing the ‘Recent’ tab from Hashtag searches

Instagram is testing removing the ‘Recent’ tab from hashtag search results, in an attempt to “make hashtags as valuable as possible for people”.

Find out more here.

And more from Instagram – Product tags are now available to all users in the US

Instagram has announced that all US users with public accounts can now tag products in their Instagram posts, with no need of a business or creator account in order to do this.

Find out more here.

YouTube launches new ‘Search Insights’

YouTube is rolling out its new ‘Search Insights’ feature to all creators that will provide info on the key topics of interest among your video viewers.

Find out more here.

Latest Posts

The era of UGC driving rumbles on – with LinkedIn now saying that content generated by individual profiles is proving more effective for B2B lead/sales generation than business pages. Yes, people buy from people so we can understand this logic. We’re more likely to engage with a personal post than…

You know what’s oddly cheering. Most brands have loads of proof that they’re worth buying. By proof I mean the specifics that make a claim believable when someone repeats it to a friend, or a colleague, or their partner on the sofa. Customer stories with detail. Before-and-after that feels properly…

If you work in social media, staying informed isn’t optional. It’s part of the job. Trends, platform changes, cultural moments, crises, memes, conversations, they all shape what we publish and how it’s received. Being aware of what’s happening in the world helps us create content that’s relevant, sensitive, and credible.