Social Snapshot 20.05.20

We’ve got your roundup of the latest happening on social media. For more on how these updates impact your business, drop us a line or follow our social channels.

 

Buy products directly from a business’ Facebook Page or Instagram profile

Facebook and Instagram have launched ‘Shops,’ which will allow visitors to make purchases without having to leave the Facebook and Instagram apps.

Learn more here.

 

Instagram adds new resource guides

Instagram has added a new, dedicated profile tab that will provide selected business users and creators with access to recommendations, tips, and other content.

Learn more here.

 

Facebook is buying Giphy

Facebook confirmed that it had acquired Giphy last week for $400 million, and plans to further integrate their GIF library into Instagram and other apps.

Read more here.

 

Facebook’s new Messenger Rooms is now available 

Facebook’s multi-participant video chat is live and available to all users globally. Its ‘Messenger Rooms’  will allow users to host video chat rooms of up to 50 people, with active rooms appearing at the top of Facebook feeds.

Learn more here.

 

Retweets with comments, all in one place.

Twitter has officially launched new ‘Retweets with Comments’ listing on iOS. From now on, the retweet count will include both basic retweets AND retweets with comments, and you’ll also be able to see which is which in a new listing within the tweet detail.

Learn more here.

 

Latest Posts

With B2B sales funnel focusses being so ABM orientated, how do marketing teams transfer this into social? Is LinkedIn the only answer? Maybe…but in some cases – maybe not. Firstly – let’s address the elephant in the room. It feels like there’s a real cost-pinch when it comes to marketing…
Read More
Social is scary enough: October’s frights that unlock Q4 growth I was going to write a Halloween screamer. But honestly, social is terrifying on a normal week, even when you’re not under pressure for Q4 growth. Algorithms lurch like zombies. AI keeps creeping around in corners. So, before I ham…
Read More
It seems Meta has done it again – taking inspiration from TikTok and adding another new feature to Instagram. This time, it’s something many of us have probably wished for: a Watch History tool. Late last week, Instagram’s boss, Adam Mosseri, announced that users will now be…
Read More