Social Snapshot 20.05.20

We’ve got your roundup of the latest happening on social media. For more on how these updates impact your business, drop us a line or follow our social channels.

 

Buy products directly from a business’ Facebook Page or Instagram profile

Facebook and Instagram have launched ‘Shops,’ which will allow visitors to make purchases without having to leave the Facebook and Instagram apps.

Learn more here.

 

Instagram adds new resource guides

Instagram has added a new, dedicated profile tab that will provide selected business users and creators with access to recommendations, tips, and other content.

Learn more here.

 

Facebook is buying Giphy

Facebook confirmed that it had acquired Giphy last week for $400 million, and plans to further integrate their GIF library into Instagram and other apps.

Read more here.

 

Facebook’s new Messenger Rooms is now available 

Facebook’s multi-participant video chat is live and available to all users globally. Its ‘Messenger Rooms’  will allow users to host video chat rooms of up to 50 people, with active rooms appearing at the top of Facebook feeds.

Learn more here.

 

Retweets with comments, all in one place.

Twitter has officially launched new ‘Retweets with Comments’ listing on iOS. From now on, the retweet count will include both basic retweets AND retweets with comments, and you’ll also be able to see which is which in a new listing within the tweet detail.

Learn more here.

 

Latest Posts

The way travellers plan and book trips has shifted dramatically and it’s reshaping how brands need to show up. For years, we thought about the customer journey as a funnel. Today, it’s nothing like that. Discovery is messy, fragmented, and often happens across half a dozen platforms before a traveller…
Read More
If you’re trying to grow your Instagram account, you’ve probably asked yourself: How often should I post? According to a recent study by Buffer, the simple answer is — the more, the better. Buffer, a social media management platform, analysed over 2 million posts from 100,000 Instagram accounts. They wanted…
Read More
Travel discovery has moved. People still “Google,” but the real decisions are being shaped by what they see and ask in social, and then resolved by AI assistants that summarise it all for them. It’s the era of social search and Ai discoverability. If your brand isn’t showing up clearly…
Read More