Social Snapshot 20.05.20

May 19, 2020

We’ve got your roundup of the latest happening on social media. For more on how these updates impact your business, drop us a line or follow our social channels.

 

Buy products directly from a business’ Facebook Page or Instagram profile

Facebook and Instagram have launched ‘Shops,’ which will allow visitors to make purchases without having to leave the Facebook and Instagram apps.

Learn more here.

 

Instagram adds new resource guides

Instagram has added a new, dedicated profile tab that will provide selected business users and creators with access to recommendations, tips, and other content.

Learn more here.

 

Facebook is buying Giphy

Facebook confirmed that it had acquired Giphy last week for $400 million, and plans to further integrate their GIF library into Instagram and other apps.

Read more here.

 

Facebook’s new Messenger Rooms is now available 

Facebook’s multi-participant video chat is live and available to all users globally. Its ‘Messenger Rooms’  will allow users to host video chat rooms of up to 50 people, with active rooms appearing at the top of Facebook feeds.

Learn more here.

 

Retweets with comments, all in one place.

Twitter has officially launched new ‘Retweets with Comments’ listing on iOS. From now on, the retweet count will include both basic retweets AND retweets with comments, and you’ll also be able to see which is which in a new listing within the tweet detail.

Learn more here.

 

Latest Posts

TikTok has released its annual trend prediction report for marketers, designed to help brands understand where the platform – and its users – are heading next. If you’re trying to grow your presence or plan smarter content for the year ahead, it’s well worth…
Read More
2016 is when social stopped being “posts in a feed” and became a ranked system that decides what gets seen, shared, trusted. In 2026 that same logic sits everywhere, in-platform search, Google snippets, and AI overviews that summarise your brand before anyone clicks. Ofcom says around 30% of UK keyword searches now show AI overviews, and 53% of adults often see AI summaries. The uncomfortable truth is that buyers get a machine-written version of you, then sanity-check it with humans in DMs and group chats. Brands win when their claims are clear, proof is easy to find, and real people show up consistently.
Read More
AI is helping B2B organic content rebound on LinkedIn and Reddit, so SEO optimisation for posts has never been more important. We’ve got a playbook to help you get started on boosting that organic visibility on Google and LLMs. First things first – we do often preach here at Immediate…
Read More