Social Snapshot – 20.07.2022

Social snapshot- Latest social media news

There is so much social media news popping up every day that it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media through our social snapshot 👇

Instagram introduces Creator Marketplace
Instagram is launching an initial test of its new ‘Creator Marketplace’, an Influencer discovery tool that allows brands to find creators they may want to connect with.
Find out more here.

And that’s not all – Instagram launches a new searchable map
Instagram is introducing a new business search tool within IG maps, which will enable users to explore popular local businesses and tagged locations.
Find out more here.

Twitter gives more mentions control to users
Twitter is giving all users the capacity to ‘unmention’ themselves from any tweet discussion and take more control of their mentions.
Find out more here.

Google makes its Ads Creative Studio tool globally available
Google has announced that its Ads Creative Studio tool is now available to all businesses, allowing marketers to create multiple versions of a single display or video ad and customise them for different audiences, locations, languages or contexts.
Find out more here.

YouTube launches a new partnership with Shopify.
YouTube is launching a new partnership with Shopify, giving all eligible creators access to live shopping tools, and enabling Shopify merchants to feature their products across their YouTube channels.
Find out more here.

Latest Posts

TikTok has announced that TikTok Shop will officially launch in Austria, Belgium, the Netherlands and Poland on 15 June, allowing users in those countries to buy and sell products directly within the app. This latest expansion is another major step it’s ambitious plans to become a serious…
Read More
B2B leads go cold when interest is captured before the buying group is ready to move. A form fill shows that someone acted, but it does not mean the decision is ready. Social keeps the commercial conversation alive by carrying proof, building trust and showing what buyers are researching before sales can see it.
Read More
Creative content on social media tends to fall into two camps: the stuff you actually remember, and the stuff you clicked on once… then instantly forgot. We’ve all experienced the second one. The extra dramatic hooks, the “OMG, this will TOTALLY change your life” claims, the slightly over-the-top thumbnails. It’s…
Read More