Social Snapshot – 20.09.23

It’s time for another social snapshot! Find out what you may have recently missed in the fast-paced world of social media:

TikTok Unleashes AI Magic:

TikTok has officially launched its new in-stream labels for AI-generated content, which will enable incredible creative opportunities.

Find out more here

From likes to gift – expanding access to Instagram Gifts:

All eligible Reels creators will now be able to accept virtual gifts from their fans via a button on their clips.

“Gifts on Instagram allow you to show appreciation to eligible Reels creators by sending virtual gifts. When you buy stars to send gifts to creators, those creators may earn money if they have agreed to Instagram’s Gifts Terms of Service.” – Instagram.

Check it out!

Instagram introduces Broadcast Channels:

Instagram broadcast channels are available as of today in the United Kingdom.

Creators can use broadcast channels to help followers stay with the latest updates and behind-the-scenes moments using text, photos, video, voice notes and polls.

Learn more.

X ID verification:

X has introduced a new account verification system that utilises government IDs exclusively for paid users.

This initiative is designed to prevent impersonation attempts while delivering premium benefits, including ‘priority support’ for our valued members.

Find out more.

Latest Posts

The powerful rise of communities over followers is important for both B2B and B2C. For years, social media success was measured by one thing followers. More followers meant more clout. More clout meant more customers. Sounds easy. Not anymore. We’re seeing a powerful shift in the world of social media.
Read More
It’s time for a reality check on what organic B2B social is delivering for you and your followers. Is it worth the time and effort you’re putting in? Chances are, it’s not. But there is a way to counter this… The reality check We recently did a presentation to one…
Read More
Make it weird, make it work Chaos culture is the internet’s new default language for attention. It sort of is an all-encompassing terms for absurd humour, fast cuts, deliberate mess, meme logic, and a kind of playful nonsense that’s very online. It’s significant because it matches how people behave now,…
Read More