Social Snapshot – 20.09.23

September 20, 2023

It’s time for another social snapshot! Find out what you may have recently missed in the fast-paced world of social media:

TikTok Unleashes AI Magic:

TikTok has officially launched its new in-stream labels for AI-generated content, which will enable incredible creative opportunities.

Find out more here

From likes to gift – expanding access to Instagram Gifts:

All eligible Reels creators will now be able to accept virtual gifts from their fans via a button on their clips.

“Gifts on Instagram allow you to show appreciation to eligible Reels creators by sending virtual gifts. When you buy stars to send gifts to creators, those creators may earn money if they have agreed to Instagram’s Gifts Terms of Service.” – Instagram.

Check it out!

Instagram introduces Broadcast Channels:

Instagram broadcast channels are available as of today in the United Kingdom.

Creators can use broadcast channels to help followers stay with the latest updates and behind-the-scenes moments using text, photos, video, voice notes and polls.

Learn more.

X ID verification:

X has introduced a new account verification system that utilises government IDs exclusively for paid users.

This initiative is designed to prevent impersonation attempts while delivering premium benefits, including ‘priority support’ for our valued members.

Find out more.

Latest Posts

The hidden AI layer between your brand and your buyers Every marketer I speak to is talking about how they use AI. Very few are talking about the AI they cannot see. While we are all busy playing with tools and prompts, LinkedIn, Meta, TikTok, YouTube, Reddit, X, Snapchat and…

Instagram has rolled out another exciting update, and this one is all about making Reels easier, smoother, and far more fun to create. Whether you use Reels for your business, personal brand, or simply to share moments with friends, these new camera improvements are designed to help…

How can CMOs stop Q4 paid social costs from spiralling? CMOs cannot change Q4 seasonality, but they can change how exposed they are to it. Instead of leaving all budget in live auctions when CPMs peak, use Meta’s Reservation buying to pre book key Q4 reach at fixed prices, then keep a smaller auction budget for agile tests and trading. Lock creative and plans earlier in the year, use Q2 and Q3 to find winning hooks and formats, and use AI to build CPM and ROAS scenarios. You turn Q4 from a chaotic bidding war into a planned portfolio with clear risk and upside.