Social Snapshot – 20.09.23

It’s time for another social snapshot! Find out what you may have recently missed in the fast-paced world of social media:

TikTok Unleashes AI Magic:

TikTok has officially launched its new in-stream labels for AI-generated content, which will enable incredible creative opportunities.

Find out more here

From likes to gift – expanding access to Instagram Gifts:

All eligible Reels creators will now be able to accept virtual gifts from their fans via a button on their clips.

“Gifts on Instagram allow you to show appreciation to eligible Reels creators by sending virtual gifts. When you buy stars to send gifts to creators, those creators may earn money if they have agreed to Instagram’s Gifts Terms of Service.” – Instagram.

Check it out!

Instagram introduces Broadcast Channels:

Instagram broadcast channels are available as of today in the United Kingdom.

Creators can use broadcast channels to help followers stay with the latest updates and behind-the-scenes moments using text, photos, video, voice notes and polls.

Learn more.

X ID verification:

X has introduced a new account verification system that utilises government IDs exclusively for paid users.

This initiative is designed to prevent impersonation attempts while delivering premium benefits, including ‘priority support’ for our valued members.

Find out more.

Latest Posts

Truth on Fire, and Brands Are in the Line of It We’re all in the truth business now. At Somerset House, on a chilly evening in June, I joined a panel to unpack the uncomfortable realities of misinformation and disinformation, and what brands can do about it. The session was…
Read More
Yes, that is me being a bit obvious, but sometimes you need to be a bit blunt.  Social is where buyers research, where conversion journeys begin, and where measurable business outcomes are shaped. And yet too often, it’s still seen as secondary to ‘real’ marketing. This newsletter edition…
Read More
Reddit may have been in the shadows of other social platforms for years – in fact, the debate is on as to whether it’s a social platform at all – but one thing is for sure, the B2B buyer and marketeer are finding it a safe haven for research and…
Read More