Social Snapshot – 20.09.23

It’s time for another social snapshot! Find out what you may have recently missed in the fast-paced world of social media:

TikTok Unleashes AI Magic:

TikTok has officially launched its new in-stream labels for AI-generated content, which will enable incredible creative opportunities.

Find out more here

From likes to gift – expanding access to Instagram Gifts:

All eligible Reels creators will now be able to accept virtual gifts from their fans via a button on their clips.

“Gifts on Instagram allow you to show appreciation to eligible Reels creators by sending virtual gifts. When you buy stars to send gifts to creators, those creators may earn money if they have agreed to Instagram’s Gifts Terms of Service.” – Instagram.

Check it out!

Instagram introduces Broadcast Channels:

Instagram broadcast channels are available as of today in the United Kingdom.

Creators can use broadcast channels to help followers stay with the latest updates and behind-the-scenes moments using text, photos, video, voice notes and polls.

Learn more.

X ID verification:

X has introduced a new account verification system that utilises government IDs exclusively for paid users.

This initiative is designed to prevent impersonation attempts while delivering premium benefits, including ‘priority support’ for our valued members.

Find out more.

Latest Posts

There’s this idea floating around that being creative means constantly coming up with something new, something different, something you’ve never touched before. Like if you circle back to the same idea too often, you’re somehow doing it wrong. But honestly, most good work doesn’t come from chasing novelty. It comes…
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Social content now has a longer commercial life You’re being asked to prove social is driving growth, and half your content disappears before it’s even had a chance to matter. Post it, watch it, report it, move on. That used to be the rhythm of social, and to be fair,…
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Marketing gets more useful the moment you start asking questions. That is the point, and it’s the thread running through the webinar with the amazing Luan Wise, B2B marketing consultant, trainer and author (of 8 books!) Luan has spent years helping teams cut through panic and get back to stronger…
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