Social Snapshot – 20.10.2021

October 20, 2021

It’s that time of the week again – time for your social snapshot! We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media through our social snapshot:

Instagram adds a new collaboration feature

Instagram is launching a new collaboration option, Collabs. This new feature will allow users to collaborate on feed posts and Reels.

Find out more here.

YouTube launches new live shopping events

YouTube has announced a new series of live-stream shopping events “The YouTube Holiday Stream and Shop”, with seven days of shoppable live streams from the 15th of November.

Find out more here.

And more from Instagram – the platform is providing new data analytics

Instagram is adding more data analytics to provide more performance insight that will help creators and businesses learn more about their audience.

Find out more here.

TikTok launches “The Discover List”

TikTok is launching “The Discover List”, an inaugural list that highlights 50 of the most influential creators of the app.

Find out more here.

And last but not least – Snapchat launches ‘Quick Tap to Snap’ for Google Pixels phones

Google adds new Snapchat integration into its latest Pixel phones, ‘Quick Tap to Snap’. This new functionality will enable users to take a photo or video in Snapchat direct from their lock screen.

Find out more here.

Latest Posts

Lurkers are your biggest audience and they’re deciding in silence. They watch in feeds, sanity-check you in comments, communities and reviews, then repeat whatever proof is easiest to quote internally. That’s why social feels harder, it’s no longer a click machine, it’s an answer surface. Ofcom shows AI summaries are now common in search results, and YouTube remains the UK’s biggest social utility by reach and time spent. If your story is inconsistent, your evidence is scattered, or your customer proof is buried, lurkers can’t do the job of trusting you for you.

Pinterest has rolled out a brand-new Media Planner inside its advertising tools, and it’s designed to make planning and managing Pin campaigns a whole lot simpler. In short? It gives you a clearer view of what you’re running, who you’re targeting, and what results you can expect…

Yep – it’s a 101 for finding out if your B2B social campaigns and content are delivering. Think you know it all? Think again. The sands of marketing are shifting…again. Aligning metrics and business objectives. Most B2B marketers can tell you the engagement rate. And they certainly know the level…