Social Snapshot – 20.10.2021

October 20, 2021

It’s that time of the week again – time for your social snapshot! We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media through our social snapshot:

Instagram adds a new collaboration feature

Instagram is launching a new collaboration option, Collabs. This new feature will allow users to collaborate on feed posts and Reels.

Find out more here.

YouTube launches new live shopping events

YouTube has announced a new series of live-stream shopping events “The YouTube Holiday Stream and Shop”, with seven days of shoppable live streams from the 15th of November.

Find out more here.

And more from Instagram – the platform is providing new data analytics

Instagram is adding more data analytics to provide more performance insight that will help creators and businesses learn more about their audience.

Find out more here.

TikTok launches “The Discover List”

TikTok is launching “The Discover List”, an inaugural list that highlights 50 of the most influential creators of the app.

Find out more here.

And last but not least – Snapchat launches ‘Quick Tap to Snap’ for Google Pixels phones

Google adds new Snapchat integration into its latest Pixel phones, ‘Quick Tap to Snap’. This new functionality will enable users to take a photo or video in Snapchat direct from their lock screen.

Find out more here.

Latest Posts

Meta has rolled out several new updates to its Edits video editing app, and if you create content for social media, these changes are actually pretty bloody exciting. The platform is steadily evolving into a powerful but simple editing tool for creators, offering new features that help…

D2C has a channel problem Why platform roles and better creative are replacing the old channel plan Direct to consumer brands don’t need more social channels in the plan. What’s needed is a clearer ‘platform stack’ (sorry not being nerdy, but this is the best term I can think of!).

Snapchat for B2B. No, we’re not joking – and no, we won’t apologise for the poor joke attempt in the title. The US platform says that it is the ‘new destination for B2B marketing’. A bold statement. But is it backed up by data? Well – sort of. But also…