Social Snapshot – 20.10.2021

It’s that time of the week again – time for your social snapshot! We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media through our social snapshot:

 

Instagram adds a new collaboration feature

Instagram is launching a new collaboration option, Collabs. This new feature will allow users to collaborate on feed posts and Reels.

Find out more here.

 

YouTube launches new live shopping events

YouTube has announced a new series of live-stream shopping events “The YouTube Holiday Stream and Shop”, with seven days of shoppable live streams from the 15th of November.

Find out more here.

 

And more from Instagram – the platform is providing new data analytics

Instagram is adding more data analytics to provide more performance insight that will help creators and businesses learn more about their audience.

Find out more here.

 

TikTok launches “The Discover List” 

TikTok is launching “The Discover List”, an inaugural list that highlights 50 of the most influential creators of the app.

Find out more here.

 

And last but not least – Snapchat launches ‘Quick Tap to Snap’ for Google Pixels phones

Google adds new Snapchat integration into its latest Pixel phones, ‘Quick Tap to Snap’. This new functionality will enable users to take a photo or video in Snapchat direct from their lock screen.

Find out more here.

 

 

Latest Posts

B2B leads go cold when interest is captured before the buying group is ready to move. A form fill shows that someone acted, but it does not mean the decision is ready. Social keeps the commercial conversation alive by carrying proof, building trust and showing what buyers are researching before sales can see it.
Read More
Creative content on social media tends to fall into two camps: the stuff you actually remember, and the stuff you clicked on once… then instantly forgot. We’ve all experienced the second one. The extra dramatic hooks, the “OMG, this will TOTALLY change your life” claims, the slightly over-the-top thumbnails. It’s…
Read More
FMCG brands don’t need more hacks. They need to understand the behaviour behind the feed. This is my particular bugbear right now. The algorithm is only useful when you understand the people behind the signals.  We get endless tips about timing, hooks, formats, posting frequency and “what the algorithm wants”,…
Read More