Social Snapshot – 20.10.2021

October 20, 2021

It’s that time of the week again – time for your social snapshot! We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media through our social snapshot:

Instagram adds a new collaboration feature

Instagram is launching a new collaboration option, Collabs. This new feature will allow users to collaborate on feed posts and Reels.

Find out more here.

YouTube launches new live shopping events

YouTube has announced a new series of live-stream shopping events “The YouTube Holiday Stream and Shop”, with seven days of shoppable live streams from the 15th of November.

Find out more here.

And more from Instagram – the platform is providing new data analytics

Instagram is adding more data analytics to provide more performance insight that will help creators and businesses learn more about their audience.

Find out more here.

TikTok launches “The Discover List”

TikTok is launching “The Discover List”, an inaugural list that highlights 50 of the most influential creators of the app.

Find out more here.

And last but not least – Snapchat launches ‘Quick Tap to Snap’ for Google Pixels phones

Google adds new Snapchat integration into its latest Pixel phones, ‘Quick Tap to Snap’. This new functionality will enable users to take a photo or video in Snapchat direct from their lock screen.

Find out more here.

Latest Posts

Instagram has announced a significant change to how hashtags work on the platform, introducing a new limit of five hashtags per post. The update, which will be rolled out gradually, is part of Instagram’s ongoing efforts to reduce spam, improve content quality, and refine how people discover…

Reddit has quietly become one of the most useful places for B2B marketers to understand where real buying conversations are happening. But not by pretending to be ‘part of the community’. No, brands should not be joining subreddits to “spark discussion”.Thought leadership doesn’t really work anonymous forums – and the…

We’re closing on 24 December and back on 5 January. Before we switch off, a straight take on what 2025 proved about social, what actually worked, and what we think will matter most in 2026.