Social Snapshot – 20.12.2023

December 20, 2023

Your Social Snapshot Awaits! Uncover what you might have overlooked in the fast-paced world of social media.

Control Visibility: Instagram Rolls Out Option to Prevent Profile Image Expansion

Instagram has introduced a fresh feature allowing users to prevent visitors from enlarging their profile picture. This option aims to curb unwanted attention and safeguard your privacy by restricting others from expanding your image within the app. This added setting in your Instagram profile grants control over who can enlarge your picture, potentially reducing the risk of unauthorised use. Read more here.

TikTok Debuts ‘Creative Inspiration’ for Expanded Reach

TikTok is introducing Creative Inspiration, an innovative feature designed to expand content reach. Through a simple search for “Creative Inspiration” on TikTok, users can explore popular topics, craft captivating content, and gain more visibility than ever before. By analysing the collective search patterns of users, Creative Inspiration identifies trending subjects that haven’t received much attention. This valuable information empowers users to create content that fills these gaps, catering to audience interests and greatly improving the likelihood of being discovered by a larger and more diverse audience in a shorter span of time. Read more about the latest feature in-app.

Reports Show Instagram Reels Surpassing Other Video Content on Instagram, Facebook, and TikTok

According to a recent analysis by Emplifi, Reels are dominating across Instagram, Facebook, and TikTok. Brands are seeing massive success with longer Reels, outperforming other lengths by a significant margin. Instagram’s Reels alone are generating three times more views than regular video uploads on Facebook. Even amidst the Stories craze, Reels have taken the lead in engagement. This shift signals a golden opportunity for brands and users alike. Reels’ popularity isn’t just a trend; it’s a game-changer in content performance. Embracing longer Reels could be the key to unlocking higher engagement and broader reach across social platforms. Read Emplifi’s full report here.

Instagram Unveils ‘Add Yours’ Template Creation”

Instagram is giving users the option to create their own “Add Yours” templates in the app, this is another way to boost engagement based on specific, selected parameters. Users will now be able to create reusable versions of your Stories formats, enabling you to put together custom quizzes, prompts, etc., based on existing in-stream tools.

The new “Add Yours” option is available in the latest version of the app.

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