Social Snapshot 21.04.2021

Another week, another social snapshot. Sometimes it can be hard to stay up to date with the constantly changing world of social media! Stick with us as we take you closer you through our weekly roundup of everything you need to know.

 

Facebook letting users transfer posts and notes

Facebook is adding a new option that will help users control their on-platform data by letting them transfer posts and notes to Google Docs, Blogger and/or WordPress.

Find out more here.

 

And Pinterest launches a new tool to help creators claim their content

‘Content Claiming Portal’ is the latest tool that enables users to claim their content and decide if and how it appears on Pinterest.

Find out more here.

 

Clubhouse secures a new funding round which values the company at $4 billion

As Clubhouse continues to grow its global community, the platform announced that it’s secured new funding round at $4 billion valuation.

Find out more here.

 

In the meantime, Instagram is looking to enable users to choose whether to hide or display post like counts

Instagram has confirmed that they’re testing a new option that lets users decide whether to display like counts on posts or turning them off.

Find out more here.

 

There is more – Facebook adds new volunteer features for Earth Day

As Earth Day is coming up, Facebook is introducing some new volunteer features and empowering people to get informed and take action on climate change.

Find out more here.

 

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A high-ticket sports brand achieved approximately 6x ROAS. That is a fantastic paid social result. The real story is how it was achieved. For any DTC marketer, a 6x ROAS result commands attention. For a high-ticket sports brand, where purchase cycles are longer, consideration is higher and buyers are naturally…
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In B2B social, employee advocacy should not be treated as a “nice to have”. It is one of the clearest opportunities for brands that want to build trust, extend reach, and create more meaningful conversations with the people they are trying to influence. When your people share content, algorithms push…
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The social commerce system behind 6x ROAS A 6x ROAS on high-ticket sports equipment is an exceptional result. We saw this first-hand with Motocaddy, where a joined-up approach to social, paid activation and measurement delivered approximately 6x ROAS. With paid social ROAS for sporting goods brands often sitting between 2x…
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