Social snapshot – 21.12.2022

December 21, 2022

Here’s our last social snapshot of 2022! We’re taking you through the latest happenings in the world of social media:

Facebook adds an option to make reels in the app

Following the massive growth of reels, Meta’s introducing a way to share reels on Facebook even though they don’t have their own video content to upload to the app.

Find out more here.

TikTok is looking at explaining why a video is recommended for you

The fastest growing platform is looking to provide more insights into algorithmic decisions on why we’re seeing what we’re seeing in our feed with a new ‘Why Am I Seeing This?’ explainer tool.

Find out more here.

Twitter has switched business profiles to square avatars

Surprises from Twitter just keep coming, now the platform is taking a new turn, with brand profiles becoming square shaped to better highlight them in-stream.

Find out more here.

And lastly from Instagram – new tools tor locked accounts

Instagram has added new tools to help users regain access to their accounts if they find themselves locked out.

Find out more here.

Latest Posts

Travel discovery has moved. People still “Google,” but the real decisions are being shaped by what they see and ask in social, and then resolved by AI assistants that summarise it all for them. It’s the era of social search and Ai discoverability. If your brand isn’t showing up clearly…

Make Your Social Media Content Feel Local If you’re working on global social media campaigns, you’ve probably had this experience: you create a Reel or carousel that crushes it in the UK, but then falls flat in Italy or Germany. Same visuals, same message, completely different results. That’s not a…

With budgets tightening and KPIs being closely scrutinised, B2B reporting on campaign performance has become more difficult. Senior marketers and board members are looking for better ROI proof; so how do we do this when most of the data supplied is vanity rather than sanity? The likes of CTR and…