Social snapshot – 21.12.2022

December 21, 2022

Here’s our last social snapshot of 2022! We’re taking you through the latest happenings in the world of social media:

Facebook adds an option to make reels in the app

Following the massive growth of reels, Meta’s introducing a way to share reels on Facebook even though they don’t have their own video content to upload to the app.

Find out more here.

TikTok is looking at explaining why a video is recommended for you

The fastest growing platform is looking to provide more insights into algorithmic decisions on why we’re seeing what we’re seeing in our feed with a new ‘Why Am I Seeing This?’ explainer tool.

Find out more here.

Twitter has switched business profiles to square avatars

Surprises from Twitter just keep coming, now the platform is taking a new turn, with brand profiles becoming square shaped to better highlight them in-stream.

Find out more here.

And lastly from Instagram – new tools tor locked accounts

Instagram has added new tools to help users regain access to their accounts if they find themselves locked out.

Find out more here.

Latest Posts

We’ve all been there – reeling off the results of our latest B2B marketing campaign with glee, while the recipient’s eyes glaze over. Whether it’s informing CFOs or CMOs of our latest success, we need to tailor our reporting accordingly and make them far more impactful. You may have seen…

Meta didn’t announce updates. It announced control. At NewFronts 2025, Meta rolled out tools, formats, and algorithms that signal one thing: it wants to own the attention economy from top to bottom. Discovery, distribution, and even your creative process. This isn’t just about more ad slots. It’s…

We’ve all heard it — “digital works.” But if you’re still treating social media as an afterthought or a cherry on top of your marketing strategy, you’re likely missing the real opportunity that’s right in front of you. A key insight we took away from the recent FinTech Marketing Conference…