Social snapshot – 21.12.2022

December 21, 2022

Here’s our last social snapshot of 2022! We’re taking you through the latest happenings in the world of social media:

Facebook adds an option to make reels in the app

Following the massive growth of reels, Meta’s introducing a way to share reels on Facebook even though they don’t have their own video content to upload to the app.

Find out more here.

TikTok is looking at explaining why a video is recommended for you

The fastest growing platform is looking to provide more insights into algorithmic decisions on why we’re seeing what we’re seeing in our feed with a new ‘Why Am I Seeing This?’ explainer tool.

Find out more here.

Twitter has switched business profiles to square avatars

Surprises from Twitter just keep coming, now the platform is taking a new turn, with brand profiles becoming square shaped to better highlight them in-stream.

Find out more here.

And lastly from Instagram – new tools tor locked accounts

Instagram has added new tools to help users regain access to their accounts if they find themselves locked out.

Find out more here.

Latest Posts

The hidden AI layer between your brand and your buyers Every marketer I speak to is talking about how they use AI. Very few are talking about the AI they cannot see. While we are all busy playing with tools and prompts, LinkedIn, Meta, TikTok, YouTube, Reddit, X, Snapchat and…

Instagram has rolled out another exciting update, and this one is all about making Reels easier, smoother, and far more fun to create. Whether you use Reels for your business, personal brand, or simply to share moments with friends, these new camera improvements are designed to help…

How can CMOs stop Q4 paid social costs from spiralling? CMOs cannot change Q4 seasonality, but they can change how exposed they are to it. Instead of leaving all budget in live auctions when CPMs peak, use Meta’s Reservation buying to pre book key Q4 reach at fixed prices, then keep a smaller auction budget for agile tests and trading. Lock creative and plans earlier in the year, use Q2 and Q3 to find winning hooks and formats, and use AI to build CPM and ROAS scenarios. You turn Q4 from a chaotic bidding war into a planned portfolio with clear risk and upside.