Social snapshot – 21.12.2022

Here’s our last social snapshot of 2022! We’re taking you through the latest happenings in the world of social media:

Facebook adds an option to make reels in the app

Following the massive growth of reels, Meta’s introducing a way to share reels on Facebook even though they don’t have their own video content to upload to the app.

Find out more here.

TikTok is looking at explaining why a video is recommended for you

The fastest growing platform is looking to provide more insights into algorithmic decisions on why we’re seeing what we’re seeing in our feed with a new ‘Why Am I Seeing This?’ explainer tool.

Find out more here.

Twitter has switched business profiles to square avatars

Surprises from Twitter just keep coming, now the platform is taking a new turn, with brand profiles becoming square shaped to better highlight them in-stream.

Find out more here.

And lastly from Instagram – new tools tor locked accounts

Instagram has added new tools to help users regain access to their accounts if they find themselves locked out.

Find out more here.

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