Social Snapshot – 22.01.20

At IF we love all things social. So, we’re always interested in staying up to date with the latest happenings and bringing them to you in our weekly Social Snapshot! Read on to find out what’s been happening in the past week…

 

Facebook does a U-turn on brining ads to WhatsApp. https://bit.ly/2GfbiMi

After announcing that they were testing ads in WhatsApp, Facebook has pulled the plug and are now re-thinking its approach to making WhatsApp a revenue-generating tool.

 

Shutterstock Outlines Rising Visual Trends of Note for 2020. https://bit.ly/2GaIIvC

Feast your eyes on the latest design trend listings for 2020. According to Shutterstock, the data is pointing towards ‘the pursuit of meaning, happiness and opportunity in new, creative projects’.

 

Instagram’s VP of Product Provides Insight into its Hidden Like Count Test: https://bit.ly/2ulMj7y

Instagram’s hidden like counts test has been hotly debated since it’s trial began last year. But what effect has it had? Well, the first little nuggets of information are beginning to trickle through. Read up on Vishal Shah’s thinking behind it all.

 

BEWARE… Changes Could be Coming to Twitter’s Explore Page. https://bit.ly/2RLo5vA

Big fan of the explore tab? Well, if you are, get ready for some (potential) changes! Twitter has issued a plea to all users for feedback on explore and how they can improve.

 

Pinterest Expands Self-Help Exercises to Nine New Regions. https://bit.ly/2RgWl2H

After seeing a rise in mental health-related queries on the platform, Pinterest has expanded their ‘mental health and wellbeing self-help exercises’ to nine new regions. Expect other platforms to follow suit soon!

 

Linkedin adds live streaming for company pages as well as new ‘invite to follow’ options. https://bit.ly/36afXtC

After launching its native streaming option last year, Linkedin is expanding live options to company pages.

Latest Posts

B2B marketing success in 2025 depends on trust, not just reach. Buyers use social to research, value authentic video, and trust thought leadership more than ads. This roadmap shows how to build belief with content mixes, creators, and social proof—because trust is the KPI that drives growth.
Read More
Here we are, entering the “Mber” months, and we all know those are always busy months for marketing and design teams. Between new campaign launches, seasonal promotions, and the pressure to deliver standout visuals before the holidays, structuring your workflow becomes just as important as the creative work itself. This…
Read More
If you still think Reddit is the wild west of the internet, you’re already behind. For years Reddit sat on the sidelines of marketing plans, overlooked in favour of shinier platforms. Too messy, too unpredictable, too risky. And guess what, while brands looked away, audiences didn’t. They piled in. And…
Read More