Social Snapshot – 22.01.20

January 22, 2020

At IF we love all things social. So, we’re always interested in staying up to date with the latest happenings and bringing them to you in our weekly Social Snapshot! Read on to find out what’s been happening in the past week…

Facebook does a U-turn on brining ads to WhatsApp. https://bit.ly/2GfbiMi

After announcing that they were testing ads in WhatsApp, Facebook has pulled the plug and are now re-thinking its approach to making WhatsApp a revenue-generating tool.

Shutterstock Outlines Rising Visual Trends of Note for 2020. https://bit.ly/2GaIIvC

Feast your eyes on the latest design trend listings for 2020. According to Shutterstock, the data is pointing towards ‘the pursuit of meaning, happiness and opportunity in new, creative projects’.

Instagram’s VP of Product Provides Insight into its Hidden Like Count Test: https://bit.ly/2ulMj7y

Instagram’s hidden like counts test has been hotly debated since it’s trial began last year. But what effect has it had? Well, the first little nuggets of information are beginning to trickle through. Read up on Vishal Shah’s thinking behind it all.

BEWARE… Changes Could be Coming to Twitter’s Explore Page. https://bit.ly/2RLo5vA

Big fan of the explore tab? Well, if you are, get ready for some (potential) changes! Twitter has issued a plea to all users for feedback on explore and how they can improve.

Pinterest Expands Self-Help Exercises to Nine New Regions. https://bit.ly/2RgWl2H

After seeing a rise in mental health-related queries on the platform, Pinterest has expanded their ‘mental health and wellbeing self-help exercises’ to nine new regions. Expect other platforms to follow suit soon!

Linkedin adds live streaming for company pages as well as new ‘invite to follow’ options. https://bit.ly/36afXtC

After launching its native streaming option last year, Linkedin is expanding live options to company pages.

Latest Posts

As Halloween approaches, social media feeds are packed with festive content. Embracing seasonal design trends can push your social media marketing campaign. This spooky season offers a unique chance to engage audiences, and with minimal effort, you can increase your ROI. So, here is how effective design can transform Halloween…

Alright, let’s talk music rights. You’re running fantastic social campaigns, your brand’s content is on point, and everything’s ready to go. Then suddenly—your video is muted because of a licensing issue. Sound familiar? This year, social media platforms have been hit hard by music rights disputes, and it’s making life…

If you think you know your audience, think again. Social media audiences are evolving faster than you can say “algorithm change,” and relying on generic customer profiles just won’t cut it anymore. That’s where synthetic personas could come into play. Now, before you roll your eyes at another “silver bullet” marketing solution, hear me out. I’m not here to sell you a dream. Synthetic personas can be powerful, but let's be pragmatic – they’re not a guaranteed success and in fact may just be a fantasy.