Social snapshot – 22.02.2023

February 22, 2023

It’s that time of the week again! Here is a snapshot of the latest happened in the world of social media:

Twitter adds alerts for Community Notes

The network announced earlier this week that they’re rolling out a new update for its Community Notes on tweets users have previously engaged with.

Find out more here.

Instagram’s testing user location listings on reels

Instagram’s introducing a new way to provide better transparency on Reels content, by listing the location of the profile that created the clip on the video itself.

Find out more here.

And Meta’s shifts UK users to US agreements following Brexit

An update from Meta– the platform has announced that UK-based users are in a process of being moved onto US user agreements, as opposed to listing them under the Irish subsidiary.

Find out more here.

Snapchat reaches 750 million users per month

The social platform announced a big jump from 600 million active users last year to 700 million this year.

Find out more here.

Latest Posts

The era of UGC driving rumbles on – with LinkedIn now saying that content generated by individual profiles is proving more effective for B2B lead/sales generation than business pages. Yes, people buy from people so we can understand this logic. We’re more likely to engage with a personal post than…

You know what’s oddly cheering. Most brands have loads of proof that they’re worth buying. By proof I mean the specifics that make a claim believable when someone repeats it to a friend, or a colleague, or their partner on the sofa. Customer stories with detail. Before-and-after that feels properly…

If you work in social media, staying informed isn’t optional. It’s part of the job. Trends, platform changes, cultural moments, crises, memes, conversations, they all shape what we publish and how it’s received. Being aware of what’s happening in the world helps us create content that’s relevant, sensitive, and credible.