Social Snapshot – 22.03.2023

March 22, 2023

Keeping up with the constantly changing social media landscape is challenging. But don’t worry – we’ve got you covered. Check out the latest social media headlines below:

WhatsApp adds new group chat controls

The app announced new control options for group chats which will enable users to manage who joins groups, while providing new insights into groups in-common with other users. The aim is to provide more context for connection and discovery.

Find out more here.

Instagram launches reminder ads and promoted results in search

Instagram’s introducing two new ad options – Reminder Ads that enables users to receive alerts ahead of events and ads in search results. Ads will show up in the feed that people can scroll when they tap into a post from search results.

Find out more here.

LinkedIn enables native post scheduling

An update from LinkedIn – the platform is launching a native post scheduling feature when you compose a post on the web, you’ll also be able to select a date and time that you want the update to go live.

Find out more here.

Pinterest delivers tips on effective advertising approaches

Pinterest provides some new Pin ad tips, based on various brand lift studies, incorporating feedback from over 120,000 Pinners.

Find out more here.

Latest Posts

The era of UGC driving rumbles on – with LinkedIn now saying that content generated by individual profiles is proving more effective for B2B lead/sales generation than business pages. Yes, people buy from people so we can understand this logic. We’re more likely to engage with a personal post than…

You know what’s oddly cheering. Most brands have loads of proof that they’re worth buying. By proof I mean the specifics that make a claim believable when someone repeats it to a friend, or a colleague, or their partner on the sofa. Customer stories with detail. Before-and-after that feels properly…

If you work in social media, staying informed isn’t optional. It’s part of the job. Trends, platform changes, cultural moments, crises, memes, conversations, they all shape what we publish and how it’s received. Being aware of what’s happening in the world helps us create content that’s relevant, sensitive, and credible.