Social Snapshot – 22.03.2023

March 22, 2023

Keeping up with the constantly changing social media landscape is challenging. But don’t worry – we’ve got you covered. Check out the latest social media headlines below:

WhatsApp adds new group chat controls

The app announced new control options for group chats which will enable users to manage who joins groups, while providing new insights into groups in-common with other users. The aim is to provide more context for connection and discovery.

Find out more here.

Instagram launches reminder ads and promoted results in search

Instagram’s introducing two new ad options – Reminder Ads that enables users to receive alerts ahead of events and ads in search results. Ads will show up in the feed that people can scroll when they tap into a post from search results.

Find out more here.

LinkedIn enables native post scheduling

An update from LinkedIn – the platform is launching a native post scheduling feature when you compose a post on the web, you’ll also be able to select a date and time that you want the update to go live.

Find out more here.

Pinterest delivers tips on effective advertising approaches

Pinterest provides some new Pin ad tips, based on various brand lift studies, incorporating feedback from over 120,000 Pinners.

Find out more here.

Latest Posts

A high-ticket sports brand achieved approximately 6x ROAS. That is a fantastic paid social result. The real story is how it was achieved. For any DTC marketer, a 6x ROAS result commands attention. For a high-ticket sports brand, where purchase cycles are longer, consideration is higher and buyers are naturally…

In B2B social, employee advocacy should not be treated as a “nice to have”. It is one of the clearest opportunities for brands that want to build trust, extend reach, and create more meaningful conversations with the people they are trying to influence. When your people share content, algorithms push…

The social commerce system behind 6x ROAS A 6x ROAS on high-ticket sports equipment is an exceptional result. We saw this first-hand with Motocaddy, where a joined-up approach to social, paid activation and measurement delivered approximately 6x ROAS. With paid social ROAS for sporting goods brands often sitting between 2x…