Fallen behind on the past week’s social news? Fear not, we’re here for you with a roundup of the best updates and articles that we just have to shout about!
Instagram’s IGTV copies TikTok’s AI, Snapchat’s design. https://po.st/FrJZ2L
Once again, Instagram is caught out stealing other apps’ ideas, and not just one, but two this time! 👎
Facebook’s working on a new story’s composer layout. https://po.st/GjTZpt
Facebook is so keen to increase the usage of stories on its platform that it’s introduced a new layout for users 🤳
Twitter’s working on an option to enable live-streaming with friends. https://po.st/d0zc3X
New live-streaming abilities are being tested out on Twitter, where users will be able to invite friends and family to view their streams and audibly get involved 🎥
Pepsi goes Instagram heavy for their Summer campaign. https://po.st/1jBhsr
Pepsi has joined forces with Instagram for their new #Summergram campaign, experimenting with augmented reality filters 🥤
Twitter’s testing a new carousel ad format for app install campaigns. https://po.st/nGVfM9
“If at first, you don’t succeed, try, try again.” That seems to be Twitter’s motto at the moment as they test out carousel ad’s once again 🎠
40+ stats which underline the growth and importance of video content. https://po.st/1W0nTF
Videos are effective on all social platforms. Don’t believe us? Check out Omnicore’s latest report detailing the importance of this type of marketing 📽
New study shows that misinformation sees significantly more engagement than real news on Facebook. https://po.st/mldQVd
Oxford University has released a new report looking into how credible the news being shared on social media actually is 📰
Instagram continues to work on a new option to share a link to an individual story. https://po.st/p4hGaY
Instagram is still testing out way’s users can share links to their stories and promote on other platforms – pushing the use of stories even more 🤳
