Social Snapshot – 22.05.19

Fallen behind on the past week’s social news? Fear not, we’re here for you with a roundup of the best updates and articles that we just have to shout about!


Instagram’s IGTV copies TikTok’s AI, Snapchat’s design.

Once again, Instagram is caught out stealing other apps’ ideas, and not just one, but two this time! 


Facebook’s working on a new story’s composer layout.

Facebook is so keen to increase the usage of stories on its platform that it’s introduced a new layout for users 


Twitter’s working on an option to enable live-streaming with friends.

New live-streaming abilities are being tested out on Twitter, where users will be able to invite friends and family to view their streams and audibly get involved 


Pepsi goes Instagram heavy for their Summer campaign

Pepsi has joined forces with Instagram for their new #Summergram campaign, experimenting with augmented reality filters 


Twitter’s testing a new carousel ad format for app install campaigns.

“If at first, you don’t succeed, try, try again.” That seems to be Twitter’s motto at the moment as they test out carousel ad’s once again 


40+ stats which underline the growth and importance of video content.

Videos are effective on all social platforms. Don’t believe us? Check out Omnicore’s latest report detailing the importance of this type of marketing 


New study shows that misinformation sees significantly more engagement than real news on Facebook.

Oxford University has released a new report looking into how credible the news being shared on social media actually is 


Instagram continues to work on a new option to share a link to an individual story.

Instagram is still testing out way’s users can share links to their stories and promote on other platforms – pushing the use of stories even more 

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