Social Snapshot – 22.05.19

Fallen behind on the past week’s social news? Fear not, we’re here for you with a roundup of the best updates and articles that we just have to shout about!

Instagram’s IGTV copies TikTok’s AI, Snapchat’s design. https://po.st/FrJZ2L

Once again, Instagram is caught out stealing other apps’ ideas, and not just one, but two this time!

 

Facebook’s working on a new story’s composer layout. https://po.st/GjTZpt

Facebook is so keen to increase the usage of stories on its platform that it’s introduced a new layout for users

Twitter’s working on an option to enable live-streaming with friends. https://po.st/d0zc3X

New live-streaming abilities are being tested out on Twitter, where users will be able to invite friends and family to view their streams and audibly get involved

Pepsi goes Instagram heavy for their Summer campaignhttps://po.st/1jBhsr

Pepsi has joined forces with Instagram for their new #Summergram campaign, experimenting with augmented reality filters

Twitter’s testing a new carousel ad format for app install campaigns. https://po.st/nGVfM9

“If at first, you don’t succeed, try, try again.” That seems to be Twitter’s motto at the moment as they test out carousel ad’s once again

40+ stats which underline the growth and importance of video content. https://po.st/1W0nTF

Videos are effective on all social platforms. Don’t believe us? Check out Omnicore’s latest report detailing the importance of this type of marketing

New study shows that misinformation sees significantly more engagement than real news on Facebook. https://po.st/mldQVd

Oxford University has released a new report looking into how credible the news being shared on social media actually is

Instagram continues to work on a new option to share a link to an individual story. https://po.st/p4hGaY

Instagram is still testing out way’s users can share links to their stories and promote on other platforms – pushing the use of stories even more

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