Social snapshot – 22.05.2024

Stay updated with the constantly evolving world of social media. Discover the latest highlights here:

WhatsApp adds new status colours and fonts

WhatsApp has introduced new creative features for its “Status” option, offering more ways to personalise your temporary updates.  

Read more here.

TikTok launches program to showcase positive impact creators

TikTok is launching a new program to support creators on the platform, this time focusing on those who are making a societal impact through their in-app presence.

The new TikTok Change Makers Program will spotlight creators and non-profits “who drive meaningful change in their communities through TikTok.

Discover more here.

X is making likes private

Your Likes on X will soon become private, as the platform aims to protect your interests from potential negative perceptions.

Find out more here.

Pinterest releases new report on Gen Z user trends

From self-exploration to shopping lists, Gen Z is increasingly flocking to Pinterest. They are the fastest-growing audience, now comprising over 40% of our global monthly users. Moreover, they are more engaged than other generations, searching and saving content at higher rates.

Read more here.

LinkedIn introduces AI content labels

LinkedIn has recently joined other social platforms in implementing labels on AI-generated content within user feeds. This initiative stems from a collaboration with the Coalition for Content Provenance and Authenticity (C2PA), leveraging data tagging techniques to discern AI-generated images.

Find out more details here.

Latest Posts

Why B2B marketers are getting influence wrong If your influence plan is measured in impressions, you’re probably buying noise. ’Cos buyers are building shortlists without you, Forrester says 92% start with one. So you know how you start planning for lead generation with a list of buyer jobs to be…
Read More
Creativity doesn’t show up just because you stare at a blank screen and will it into existence. It usually appears when you’ve been feeding your brain good stuff and giving it a bit of room to wander. In a way, it’s like going to the gym, but for your ideas:…
Read More
Pass the sauce Your next sale is happening in dark social Yippee! Social is getting social again, and it’s brilliant news for brands that know how to show up with something worth sharing. You can feel it in the tiny moments. A forward to a mate. A DM that says…
Read More