Social snapshot – 22.05.2024

Stay updated with the constantly evolving world of social media. Discover the latest highlights here:

WhatsApp adds new status colours and fonts

WhatsApp has introduced new creative features for its “Status” option, offering more ways to personalise your temporary updates.  

Read more here.

TikTok launches program to showcase positive impact creators

TikTok is launching a new program to support creators on the platform, this time focusing on those who are making a societal impact through their in-app presence.

The new TikTok Change Makers Program will spotlight creators and non-profits “who drive meaningful change in their communities through TikTok.

Discover more here.

X is making likes private

Your Likes on X will soon become private, as the platform aims to protect your interests from potential negative perceptions.

Find out more here.

Pinterest releases new report on Gen Z user trends

From self-exploration to shopping lists, Gen Z is increasingly flocking to Pinterest. They are the fastest-growing audience, now comprising over 40% of our global monthly users. Moreover, they are more engaged than other generations, searching and saving content at higher rates.

Read more here.

LinkedIn introduces AI content labels

LinkedIn has recently joined other social platforms in implementing labels on AI-generated content within user feeds. This initiative stems from a collaboration with the Coalition for Content Provenance and Authenticity (C2PA), leveraging data tagging techniques to discern AI-generated images.

Find out more details here.

Latest Posts

D2C has a channel problem Why platform roles and better creative are replacing the old channel plan Direct to consumer brands don’t need more social channels in the plan. What’s needed is a clearer ‘platform stack’ (sorry not being nerdy, but this is the best term I can think of!).
Read More
Snapchat for B2B. No, we’re not joking – and no, we won’t apologise for the poor joke attempt in the title. The US platform says that it is the ‘new destination for B2B marketing’. A bold statement. But is it backed up by data? Well – sort of. But also…
Read More
AI promised time back. It lied If you’ve switched AI on and somehow feel busier, you’re not imagining it. You’re now managing a tool, training it, checking it, and explaining it to everyone else. The day job still exists. That’s why we ran our “Thank fck, practical AI for marketers”…
Read More