Social snapshot – 22.05.2024

May 22, 2024

Stay updated with the constantly evolving world of social media. Discover the latest highlights here:

WhatsApp adds new status colours and fonts

WhatsApp has introduced new creative features for its “Status” option, offering more ways to personalise your temporary updates.  

Read more here.

TikTok launches program to showcase positive impact creators

TikTok is launching a new program to support creators on the platform, this time focusing on those who are making a societal impact through their in-app presence.

The new TikTok Change Makers Program will spotlight creators and non-profits “who drive meaningful change in their communities through TikTok.

Discover more here.

X is making likes private

Your Likes on X will soon become private, as the platform aims to protect your interests from potential negative perceptions.

Find out more here.

Pinterest releases new report on Gen Z user trends

From self-exploration to shopping lists, Gen Z is increasingly flocking to Pinterest. They are the fastest-growing audience, now comprising over 40% of our global monthly users. Moreover, they are more engaged than other generations, searching and saving content at higher rates.

Read more here.

LinkedIn introduces AI content labels

LinkedIn has recently joined other social platforms in implementing labels on AI-generated content within user feeds. This initiative stems from a collaboration with the Coalition for Content Provenance and Authenticity (C2PA), leveraging data tagging techniques to discern AI-generated images.

Find out more details here.

Latest Posts

A high-ticket sports brand achieved approximately 6x ROAS. That is a fantastic paid social result. The real story is how it was achieved. For any DTC marketer, a 6x ROAS result commands attention. For a high-ticket sports brand, where purchase cycles are longer, consideration is higher and buyers are naturally…
Read More
In B2B social, employee advocacy should not be treated as a “nice to have”. It is one of the clearest opportunities for brands that want to build trust, extend reach, and create more meaningful conversations with the people they are trying to influence. When your people share content, algorithms push…
Read More
The social commerce system behind 6x ROAS A 6x ROAS on high-ticket sports equipment is an exceptional result. We saw this first-hand with Motocaddy, where a joined-up approach to social, paid activation and measurement delivered approximately 6x ROAS. With paid social ROAS for sporting goods brands often sitting between 2x…
Read More