Social snapshot – 22.05.2024

May 22, 2024

Stay updated with the constantly evolving world of social media. Discover the latest highlights here:

WhatsApp adds new status colours and fonts

WhatsApp has introduced new creative features for its “Status” option, offering more ways to personalise your temporary updates.  

Read more here.

TikTok launches program to showcase positive impact creators

TikTok is launching a new program to support creators on the platform, this time focusing on those who are making a societal impact through their in-app presence.

The new TikTok Change Makers Program will spotlight creators and non-profits “who drive meaningful change in their communities through TikTok.

Discover more here.

X is making likes private

Your Likes on X will soon become private, as the platform aims to protect your interests from potential negative perceptions.

Find out more here.

Pinterest releases new report on Gen Z user trends

From self-exploration to shopping lists, Gen Z is increasingly flocking to Pinterest. They are the fastest-growing audience, now comprising over 40% of our global monthly users. Moreover, they are more engaged than other generations, searching and saving content at higher rates.

Read more here.

LinkedIn introduces AI content labels

LinkedIn has recently joined other social platforms in implementing labels on AI-generated content within user feeds. This initiative stems from a collaboration with the Coalition for Content Provenance and Authenticity (C2PA), leveraging data tagging techniques to discern AI-generated images.

Find out more details here.

Latest Posts

The era of UGC driving rumbles on – with LinkedIn now saying that content generated by individual profiles is proving more effective for B2B lead/sales generation than business pages. Yes, people buy from people so we can understand this logic. We’re more likely to engage with a personal post than…
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You know what’s oddly cheering. Most brands have loads of proof that they’re worth buying. By proof I mean the specifics that make a claim believable when someone repeats it to a friend, or a colleague, or their partner on the sofa. Customer stories with detail. Before-and-after that feels properly…
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If you work in social media, staying informed isn’t optional. It’s part of the job. Trends, platform changes, cultural moments, crises, memes, conversations, they all shape what we publish and how it’s received. Being aware of what’s happening in the world helps us create content that’s relevant, sensitive, and credible.
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