Social snapshot – 22.08.2024

Time for your weekly social media roundup! We’re here to keep you in the loop with a brief overview of the latest happenings. Check out the key highlights from the past week:

Pinterest has published its autumn trend report

Pinterest has released its latest trend update, offering insights into the top fashion, beauty, and food trends for the upcoming fall season. As a major platform for product discovery, Pinterest’s insights can be valuable in shaping your marketing and promotional strategies by pinpointing where consumer interests are shifting this season.

Access the Trend report here

Meta and Snapchat to show off their new AR glasses

As per The Verge:

“The first big reveal will come from Snap CEO Evan Spiegel, who’s set to unveil the fifth generation of Spectacles on September 17th at his annual Partner Summit in Los Angeles. The following week, on September 25th. Mark Zuckerberg is slated to debut Meta’s first AR glasses, code-named Orion, at his Connect conference in Menlo Park.”

Instagram users can tag channels when uploading posts

Instagram’s introduced a new way to engage with Channels in the app, with users now able to tag Channels within the post upload process.

Find out more details here.

And more from IG – “profile cards”

Instagram’s testing out new profile cards with selected creators. That would provide another way to highlight your profile, and showcase your content.

Find out more here.

X boosts Grok AI chatbot amid revenue decline

Facing declining ad revenue and rising development costs, X is doubling down on its Grok AI chatbot by launching the latest version of the tool for paying users within the app.

As explained by X:

“Premium and Premium+ users will have access to two new models: Grok-2 and Grok-2 mini. Grok-2 is our state-of-the-art AI assistant with advanced capabilities in both text and vision understanding, integrating real-time information from the ???? platform. Grok-2 mini is our small but capable model that offers a balance between speed and answer quality. Compared to its predecessor, Grok-2 is more intuitive, steerable, and versatile across a wide range of tasks, whether you’re seeking answers, collaborating on writing, or solving coding tasks.”

Latest Posts

£38m pipeline in 12 weeks. That was the outcome of a programme for a large tech B2B brand built on a fairly unfashionable idea. Instead of filling social and event content with the messages the brand most wanted to push, we built it around the questions buyers were genuinely trying…
Read More
Whether it’s for consumer products or B2B lead driving, Reddit has found its footing as a key platform for reaching audiences far and wide. And the best part is – it’s cheap to advertise on. 121m daily active users in Q4 of 2025 (up 19% on the year before) means…
Read More
When your social is too polished to trust AI is helping marketers move faster. Fair enough. The bigger issue is that it can make weak strategy look polished enough to slip through unchallenged. AI is now embedded in the day job. GWI says 84% of advertisers and marketers in the…
Read More