Social snapshot – 22.08.2024

Time for your weekly social media roundup! We’re here to keep you in the loop with a brief overview of the latest happenings. Check out the key highlights from the past week:

Pinterest has published its autumn trend report

Pinterest has released its latest trend update, offering insights into the top fashion, beauty, and food trends for the upcoming fall season. As a major platform for product discovery, Pinterest’s insights can be valuable in shaping your marketing and promotional strategies by pinpointing where consumer interests are shifting this season.

Access the Trend report here

Meta and Snapchat to show off their new AR glasses

As per The Verge:

“The first big reveal will come from Snap CEO Evan Spiegel, who’s set to unveil the fifth generation of Spectacles on September 17th at his annual Partner Summit in Los Angeles. The following week, on September 25th. Mark Zuckerberg is slated to debut Meta’s first AR glasses, code-named Orion, at his Connect conference in Menlo Park.”

Instagram users can tag channels when uploading posts

Instagram’s introduced a new way to engage with Channels in the app, with users now able to tag Channels within the post upload process.

Find out more details here.

And more from IG – “profile cards”

Instagram’s testing out new profile cards with selected creators. That would provide another way to highlight your profile, and showcase your content.

Find out more here.

X boosts Grok AI chatbot amid revenue decline

Facing declining ad revenue and rising development costs, X is doubling down on its Grok AI chatbot by launching the latest version of the tool for paying users within the app.

As explained by X:

“Premium and Premium+ users will have access to two new models: Grok-2 and Grok-2 mini. Grok-2 is our state-of-the-art AI assistant with advanced capabilities in both text and vision understanding, integrating real-time information from the ???? platform. Grok-2 mini is our small but capable model that offers a balance between speed and answer quality. Compared to its predecessor, Grok-2 is more intuitive, steerable, and versatile across a wide range of tasks, whether you’re seeking answers, collaborating on writing, or solving coding tasks.”

Latest Posts

Truth on Fire, and Brands Are in the Line of It We’re all in the truth business now. At Somerset House, on a chilly evening in June, I joined a panel to unpack the uncomfortable realities of misinformation and disinformation, and what brands can do about it. The session was…
Read More
Yes, that is me being a bit obvious, but sometimes you need to be a bit blunt.  Social is where buyers research, where conversion journeys begin, and where measurable business outcomes are shaped. And yet too often, it’s still seen as secondary to ‘real’ marketing. This newsletter edition…
Read More
Reddit may have been in the shadows of other social platforms for years – in fact, the debate is on as to whether it’s a social platform at all – but one thing is for sure, the B2B buyer and marketeer are finding it a safe haven for research and…
Read More