Social Snapshot – 22.09.2021

September 22, 2021

Another week, another social snapshot. Have a look at the latest happening in the world of social media:

Facebook is introducing ‘’Community Awards’’

Facebook is testing a new feature called ‘Community Awards’ to encourage engagement in groups.

Find out more here.

Snapchat launches new lenses teaching sign language

In the light of International Week of the Deaf, Snapchat reveals a new series of lenses that encourage users to fingerspell.

Find out more here.

Pinterest shares key trends gaining momentum on the platform

The platform has shared insights around trends gaining momentum, as well as examples of how brands are evolving by using effective Pin outreach.

Find out more here.

Reddit launches a new ad campaign in the UK

Reddit launches a new campaign in the UK, providing some insights into UK usages trends.

Find out more here.

And more from Pinterest – showcase for Latin and Hispanic Heritage Month

The social platform is celebrating Latin and Hispanic Heritage Month with a series of events and shopping promotions.

Find out more here.

Latest Posts

Design and disability are so often discussed in terms of basic “accommodation” and “access,” yet my visit to the V&A’s Design and Disability exhibition completely shifted that perspective. Rather than framing disability as an issue to be fixed, the exhibition presents it as a culture, a rich set of identities, and a radical design force shaping practice from the 1940s right up to today.

Lurkers are your biggest audience and they’re deciding in silence. They watch in feeds, sanity-check you in comments, communities and reviews, then repeat whatever proof is easiest to quote internally. That’s why social feels harder, it’s no longer a click machine, it’s an answer surface. Ofcom shows AI summaries are now common in search results, and YouTube remains the UK’s biggest social utility by reach and time spent. If your story is inconsistent, your evidence is scattered, or your customer proof is buried, lurkers can’t do the job of trusting you for you.

Pinterest has rolled out a brand-new Media Planner inside its advertising tools, and it’s designed to make planning and managing Pin campaigns a whole lot simpler. In short? It gives you a clearer view of what you’re running, who you’re targeting, and what results you can expect…