Social Snapshot – 22.09.2021

September 22, 2021

Another week, another social snapshot. Have a look at the latest happening in the world of social media:

Facebook is introducing ‘’Community Awards’’

Facebook is testing a new feature called ‘Community Awards’ to encourage engagement in groups.

Find out more here.

Snapchat launches new lenses teaching sign language

In the light of International Week of the Deaf, Snapchat reveals a new series of lenses that encourage users to fingerspell.

Find out more here.

Pinterest shares key trends gaining momentum on the platform

The platform has shared insights around trends gaining momentum, as well as examples of how brands are evolving by using effective Pin outreach.

Find out more here.

Reddit launches a new ad campaign in the UK

Reddit launches a new campaign in the UK, providing some insights into UK usages trends.

Find out more here.

And more from Pinterest – showcase for Latin and Hispanic Heritage Month

The social platform is celebrating Latin and Hispanic Heritage Month with a series of events and shopping promotions.

Find out more here.

Latest Posts

Yep – it’s a 101 for finding out if your B2B social campaigns and content are delivering. Think you know it all? Think again. The sands of marketing are shifting…again. Aligning metrics and business objectives. Most B2B marketers can tell you the engagement rate. And they certainly know the level…

Meta has started rolling ads into Threads timelines globally from late January 2026. That’s the moment Threads stops being a side app and becomes a paid, recommendation-led public square. Threads has passed 400 million monthly active users, and Meta has put daily actives at around 150 million. The strategic implication for B2C and B2B is the same; distribution gets easier to buy, credibility gets harder to earn. Threads rewards coherence in public conversation, how you answer, how you sound, how specific you are. Treat it as a trust surface, because that’s where decisions get shaped now.

Feeds are getting tired of “perfect”. A lot of the most interesting work going into 2026 is reacting against hyper-digital polish with visuals that feel more handled: scanned textures, mismatched elements, collecting layouts, and deliberate “imperfections” that make the human hand visible again. That matters for social, because audiences clock…