Social Snapshot – 22.12.20

December 22, 2020

We’re just about ready to down tools and dive into the mince pies! BUT, before we do, we’ve got one last round up of the news, updates and announcements on social this past week.

TikTok adds ‘Year in review’

In many ways, 2020 has been a year to forget, but there has been lots of good on social. TikTok has added a ‘year in review’ option to highlight the clips you’ve engaged with throughout the year.

Find out more here:

Pinterest is giving back for 2021

With the heavy strain on the hospitality sector and pressure to nail home entertainment services, Pinterest has decided to share marketing guides for Restaurants and Streaming Services to help smash 2021 marketing.

Find out more here:

Snapchat goes into holiday mode

Planning a last-minute Christmas push? Or looking to kick start 2021 with a bang? Check out Snapchat’s holiday season social insights to help tighten up your plans.

Find out more here:

Twitter launches audio meetups

Twitter has launched its first wave of live testing for the new audio ‘spaces’ feature. This feature will enable users to create an audio-only meeting, for both listening and active participation.

Find out more here:

Google tests ‘AR’ shopping

With AR set to become a much bigger consideration in 2021, Google has added new AR ‘try-on’ ads within google shopping…

Find out more here:

Latest Posts

D2C has a channel problem Why platform roles and better creative are replacing the old channel plan Direct to consumer brands don’t need more social channels in the plan. What’s needed is a clearer ‘platform stack’ (sorry not being nerdy, but this is the best term I can think of!).

Snapchat for B2B. No, we’re not joking – and no, we won’t apologise for the poor joke attempt in the title. The US platform says that it is the ‘new destination for B2B marketing’. A bold statement. But is it backed up by data? Well – sort of. But also…

AI promised time back. It lied If you’ve switched AI on and somehow feel busier, you’re not imagining it. You’re now managing a tool, training it, checking it, and explaining it to everyone else. The day job still exists. That’s why we ran our “Thank fck, practical AI for marketers”…