Social Snapshot – 22.12.20

December 22, 2020

We’re just about ready to down tools and dive into the mince pies! BUT, before we do, we’ve got one last round up of the news, updates and announcements on social this past week.

TikTok adds ‘Year in review’

In many ways, 2020 has been a year to forget, but there has been lots of good on social. TikTok has added a ‘year in review’ option to highlight the clips you’ve engaged with throughout the year.

Find out more here:

Pinterest is giving back for 2021

With the heavy strain on the hospitality sector and pressure to nail home entertainment services, Pinterest has decided to share marketing guides for Restaurants and Streaming Services to help smash 2021 marketing.

Find out more here:

Snapchat goes into holiday mode

Planning a last-minute Christmas push? Or looking to kick start 2021 with a bang? Check out Snapchat’s holiday season social insights to help tighten up your plans.

Find out more here:

Twitter launches audio meetups

Twitter has launched its first wave of live testing for the new audio ‘spaces’ feature. This feature will enable users to create an audio-only meeting, for both listening and active participation.

Find out more here:

Google tests ‘AR’ shopping

With AR set to become a much bigger consideration in 2021, Google has added new AR ‘try-on’ ads within google shopping…

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Latest Posts

Instagram is giving users more control over what they see in the app by expanding its “Your Algorithm” feature to the main feed. The feature allows users to tell Instagram which topics they want to see more of and which they’d prefer to see less of. Instagram…

A high-ticket sports brand achieved approximately 6x ROAS. That is a fantastic paid social result. The real story is how it was achieved. For any DTC marketer, a 6x ROAS result commands attention. For a high-ticket sports brand, where purchase cycles are longer, consideration is higher and buyers are naturally…

In B2B social, employee advocacy should not be treated as a “nice to have”. It is one of the clearest opportunities for brands that want to build trust, extend reach, and create more meaningful conversations with the people they are trying to influence. When your people share content, algorithms push…