Social Snapshot – 22.12.20

December 22, 2020

We’re just about ready to down tools and dive into the mince pies! BUT, before we do, we’ve got one last round up of the news, updates and announcements on social this past week.

TikTok adds ‘Year in review’

In many ways, 2020 has been a year to forget, but there has been lots of good on social. TikTok has added a ‘year in review’ option to highlight the clips you’ve engaged with throughout the year.

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Pinterest is giving back for 2021

With the heavy strain on the hospitality sector and pressure to nail home entertainment services, Pinterest has decided to share marketing guides for Restaurants and Streaming Services to help smash 2021 marketing.

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Snapchat goes into holiday mode

Planning a last-minute Christmas push? Or looking to kick start 2021 with a bang? Check out Snapchat’s holiday season social insights to help tighten up your plans.

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Twitter launches audio meetups

Twitter has launched its first wave of live testing for the new audio ‘spaces’ feature. This feature will enable users to create an audio-only meeting, for both listening and active participation.

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Google tests ‘AR’ shopping

With AR set to become a much bigger consideration in 2021, Google has added new AR ‘try-on’ ads within google shopping…

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Latest Posts

The era of UGC driving rumbles on – with LinkedIn now saying that content generated by individual profiles is proving more effective for B2B lead/sales generation than business pages. Yes, people buy from people so we can understand this logic. We’re more likely to engage with a personal post than…

You know what’s oddly cheering. Most brands have loads of proof that they’re worth buying. By proof I mean the specifics that make a claim believable when someone repeats it to a friend, or a colleague, or their partner on the sofa. Customer stories with detail. Before-and-after that feels properly…

If you work in social media, staying informed isn’t optional. It’s part of the job. Trends, platform changes, cultural moments, crises, memes, conversations, they all shape what we publish and how it’s received. Being aware of what’s happening in the world helps us create content that’s relevant, sensitive, and credible.