Social Snapshot – 22.12.20

December 22, 2020

We’re just about ready to down tools and dive into the mince pies! BUT, before we do, we’ve got one last round up of the news, updates and announcements on social this past week.

TikTok adds ‘Year in review’

In many ways, 2020 has been a year to forget, but there has been lots of good on social. TikTok has added a ‘year in review’ option to highlight the clips you’ve engaged with throughout the year.

Find out more here:

Pinterest is giving back for 2021

With the heavy strain on the hospitality sector and pressure to nail home entertainment services, Pinterest has decided to share marketing guides for Restaurants and Streaming Services to help smash 2021 marketing.

Find out more here:

Snapchat goes into holiday mode

Planning a last-minute Christmas push? Or looking to kick start 2021 with a bang? Check out Snapchat’s holiday season social insights to help tighten up your plans.

Find out more here:

Twitter launches audio meetups

Twitter has launched its first wave of live testing for the new audio ‘spaces’ feature. This feature will enable users to create an audio-only meeting, for both listening and active participation.

Find out more here:

Google tests ‘AR’ shopping

With AR set to become a much bigger consideration in 2021, Google has added new AR ‘try-on’ ads within google shopping…

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Latest Posts

The hidden AI layer between your brand and your buyers Every marketer I speak to is talking about how they use AI. Very few are talking about the AI they cannot see. While we are all busy playing with tools and prompts, LinkedIn, Meta, TikTok, YouTube, Reddit, X, Snapchat and…

Instagram has rolled out another exciting update, and this one is all about making Reels easier, smoother, and far more fun to create. Whether you use Reels for your business, personal brand, or simply to share moments with friends, these new camera improvements are designed to help…

How can CMOs stop Q4 paid social costs from spiralling? CMOs cannot change Q4 seasonality, but they can change how exposed they are to it. Instead of leaving all budget in live auctions when CPMs peak, use Meta’s Reservation buying to pre book key Q4 reach at fixed prices, then keep a smaller auction budget for agile tests and trading. Lock creative and plans earlier in the year, use Q2 and Q3 to find winning hooks and formats, and use AI to build CPM and ROAS scenarios. You turn Q4 from a chaotic bidding war into a planned portfolio with clear risk and upside.