Social Snapshot – 22.12.2021

December 22, 2021

We’ve almost made it to the end of 2021, and what a year it has been! Before we dive into the mulled wine and mince pies, we’ve got one last round-up for all of the latest happenings on social media this past week.

Twitter tests new creative tweet options

Twitter is working on a new “Quote Tweet with reaction” option that would enable users to attach the original tweet as a sticker to a captured image or video.

Find out more here.

Instagram announces new post previews updates

Instagram has announced new updates when sharing content outside of the platform that will improve post previews when you share public posts to Twitter or when you embed content.

Find out more here.

TikTok tests new re-post option

TikTok is now testing a new re-post option that enables users to re-share TikTok clips to their followers, displaying the re-posted clip in their connections.

Find out more here.

Twitter publishes 2022 Planning Guide

Twitter has published a new 2022 planning guide to assist brands in their tweet strategy with best Twitter tips and tools.

Find out more here.

Latest Posts

The social media landscape has undergone another seismic shift, and brands that fail to recognise the growing trust gap between marketers and consumers risk being left behind – that’s according to Brandwatch’s 2026 State of Social report. Analysing 910 million online mentions, Brandwatch has found that brands…

Make social the engine room of growth I’m thrilled budgets are shifting to social; I’m less thrilled by the pressure on lean teams. The board isn’t being awkward, they’re being rational. They want growth. If social now commands a bigger slice of spend, the plumbing must match the promise.

TikTok has just announced the latest round of creators and organisations taking part in its “Change Makers” programme – and if you’re into content that actually makes a difference, this is something worth knowing about. At its core, the Change Makers programme is all…