Social Snapshot – 22.12.2021

December 22, 2021

We’ve almost made it to the end of 2021, and what a year it has been! Before we dive into the mulled wine and mince pies, we’ve got one last round-up for all of the latest happenings on social media this past week.

Twitter tests new creative tweet options

Twitter is working on a new “Quote Tweet with reaction” option that would enable users to attach the original tweet as a sticker to a captured image or video.

Find out more here.

Instagram announces new post previews updates

Instagram has announced new updates when sharing content outside of the platform that will improve post previews when you share public posts to Twitter or when you embed content.

Find out more here.

TikTok tests new re-post option

TikTok is now testing a new re-post option that enables users to re-share TikTok clips to their followers, displaying the re-posted clip in their connections.

Find out more here.

Twitter publishes 2022 Planning Guide

Twitter has published a new 2022 planning guide to assist brands in their tweet strategy with best Twitter tips and tools.

Find out more here.

Latest Posts

Instagram is giving users more control over what they see in the app by expanding its “Your Algorithm” feature to the main feed. The feature allows users to tell Instagram which topics they want to see more of and which they’d prefer to see less of. Instagram…

A high-ticket sports brand achieved approximately 6x ROAS. That is a fantastic paid social result. The real story is how it was achieved. For any DTC marketer, a 6x ROAS result commands attention. For a high-ticket sports brand, where purchase cycles are longer, consideration is higher and buyers are naturally…

In B2B social, employee advocacy should not be treated as a “nice to have”. It is one of the clearest opportunities for brands that want to build trust, extend reach, and create more meaningful conversations with the people they are trying to influence. When your people share content, algorithms push…