Social Snapshot – 22.12.2021

December 22, 2021

We’ve almost made it to the end of 2021, and what a year it has been! Before we dive into the mulled wine and mince pies, we’ve got one last round-up for all of the latest happenings on social media this past week.

Twitter tests new creative tweet options

Twitter is working on a new “Quote Tweet with reaction” option that would enable users to attach the original tweet as a sticker to a captured image or video.

Find out more here.

Instagram announces new post previews updates

Instagram has announced new updates when sharing content outside of the platform that will improve post previews when you share public posts to Twitter or when you embed content.

Find out more here.

TikTok tests new re-post option

TikTok is now testing a new re-post option that enables users to re-share TikTok clips to their followers, displaying the re-posted clip in their connections.

Find out more here.

Twitter publishes 2022 Planning Guide

Twitter has published a new 2022 planning guide to assist brands in their tweet strategy with best Twitter tips and tools.

Find out more here.

Latest Posts

Alright, let’s talk music rights. You’re running fantastic social campaigns, your brand’s content is on point, and everything’s ready to go. Then suddenly—your video is muted because of a licensing issue. Sound familiar? This year, social media platforms have been hit hard by music rights disputes, and it’s making life…

If you think you know your audience, think again. Social media audiences are evolving faster than you can say “algorithm change,” and relying on generic customer profiles just won’t cut it anymore. That’s where synthetic personas could come into play. Now, before you roll your eyes at another “silver bullet” marketing solution, hear me out. I’m not here to sell you a dream. Synthetic personas can be powerful, but let's be pragmatic – they’re not a guaranteed success and in fact may just be a fantasy.

The obsession for B2B lead gen via social continues – but it looks like brands might need to shake things up a bit to keep that momentum rolling! Here are a few hurdles B2B brands might face with trying to fill that sales funnel via lead gen forms: Users being…