Social Snapshot – 23.02.2022

February 23, 2022

It’s that time of the week again. Have a look at the latest happening in the world of social media through our social snapshot:

Facebook launches Reels globally.

Meta is launching Facebook Reels in more than 150 countries. These new features include Remix and sharing to Facebook Stories.

Find out more here.

Instagram releases ‘Love At First Slide’ series.

In honour of Black History Month, Instagram is releasing ‘Love at First Slide’, a content series that celebrates the power of black love.

Find out more here.

Reddit announces new platform updates.

Reddit has announced a few platforms updates, including the rollout of some new image editing tools and new features for Reddit talk, like recordings and a live talk bar.

Find out more here.

Snapchat launches its ‘Hey, You Good?’ campaign.

Snapchat is rolling out a new AR campaign called ‘Hey, You Good?’ to educate users about mental health issues impacting black communities.

Find out more here.

Latest Posts

Design and disability are so often discussed in terms of basic “accommodation” and “access,” yet my visit to the V&A’s Design and Disability exhibition completely shifted that perspective. Rather than framing disability as an issue to be fixed, the exhibition presents it as a culture, a rich set of identities, and a radical design force shaping practice from the 1940s right up to today.

Lurkers are your biggest audience and they’re deciding in silence. They watch in feeds, sanity-check you in comments, communities and reviews, then repeat whatever proof is easiest to quote internally. That’s why social feels harder, it’s no longer a click machine, it’s an answer surface. Ofcom shows AI summaries are now common in search results, and YouTube remains the UK’s biggest social utility by reach and time spent. If your story is inconsistent, your evidence is scattered, or your customer proof is buried, lurkers can’t do the job of trusting you for you.

Pinterest has rolled out a brand-new Media Planner inside its advertising tools, and it’s designed to make planning and managing Pin campaigns a whole lot simpler. In short? It gives you a clearer view of what you’re running, who you’re targeting, and what results you can expect…