Social Snapshot – 23.02.2022

It’s that time of the week again. Have a look at the latest happening in the world of social media through our social snapshot:

Facebook launches Reels globally.

Meta is launching Facebook Reels in more than 150 countries. These new features include Remix and sharing to Facebook Stories.

Find out more here.

Instagram releases ‘Love At First Slide’ series.

In honour of Black History Month, Instagram is releasing ‘Love at First Slide’, a content series that celebrates the power of black love.

Find out more here.

Reddit announces new platform updates.

Reddit has announced a few platforms updates, including the rollout of some new image editing tools and new features for Reddit talk, like recordings and a live talk bar.

Find out more here.

Snapchat launches its ‘Hey, You Good?’ campaign.

Snapchat is rolling out a new AR campaign called ‘Hey, You Good?’ to educate users about mental health issues impacting black communities.

Find out more here.

Latest Posts

The hidden AI layer between your brand and your buyers Every marketer I speak to is talking about how they use AI. Very few are talking about the AI they cannot see. While we are all busy playing with tools and prompts, LinkedIn, Meta, TikTok, YouTube, Reddit, X, Snapchat and…
Read More
Instagram has rolled out another exciting update, and this one is all about making Reels easier, smoother, and far more fun to create. Whether you use Reels for your business, personal brand, or simply to share moments with friends, these new camera improvements are designed to help…
Read More
How can CMOs stop Q4 paid social costs from spiralling? CMOs cannot change Q4 seasonality, but they can change how exposed they are to it. Instead of leaving all budget in live auctions when CPMs peak, use Meta’s Reservation buying to pre book key Q4 reach at fixed prices, then keep a smaller auction budget for agile tests and trading. Lock creative and plans earlier in the year, use Q2 and Q3 to find winning hooks and formats, and use AI to build CPM and ROAS scenarios. You turn Q4 from a chaotic bidding war into a planned portfolio with clear risk and upside.
Read More