Social Snapshot – 23.02.2022

February 23, 2022

It’s that time of the week again. Have a look at the latest happening in the world of social media through our social snapshot:

Facebook launches Reels globally.

Meta is launching Facebook Reels in more than 150 countries. These new features include Remix and sharing to Facebook Stories.

Find out more here.

Instagram releases ‘Love At First Slide’ series.

In honour of Black History Month, Instagram is releasing ‘Love at First Slide’, a content series that celebrates the power of black love.

Find out more here.

Reddit announces new platform updates.

Reddit has announced a few platforms updates, including the rollout of some new image editing tools and new features for Reddit talk, like recordings and a live talk bar.

Find out more here.

Snapchat launches its ‘Hey, You Good?’ campaign.

Snapchat is rolling out a new AR campaign called ‘Hey, You Good?’ to educate users about mental health issues impacting black communities.

Find out more here.

Latest Posts

Pinterest has rolled out a brand-new Media Planner inside its advertising tools, and it’s designed to make planning and managing Pin campaigns a whole lot simpler. In short? It gives you a clearer view of what you’re running, who you’re targeting, and what results you can expect…

Yep – it’s a 101 for finding out if your B2B social campaigns and content are delivering. Think you know it all? Think again. The sands of marketing are shifting…again. Aligning metrics and business objectives. Most B2B marketers can tell you the engagement rate. And they certainly know the level…

Meta has started rolling ads into Threads timelines globally from late January 2026. That’s the moment Threads stops being a side app and becomes a paid, recommendation-led public square. Threads has passed 400 million monthly active users, and Meta has put daily actives at around 150 million. The strategic implication for B2C and B2B is the same; distribution gets easier to buy, credibility gets harder to earn. Threads rewards coherence in public conversation, how you answer, how you sound, how specific you are. Treat it as a trust surface, because that’s where decisions get shaped now.