Social Snapshot – 23.02.2022

February 23, 2022

It’s that time of the week again. Have a look at the latest happening in the world of social media through our social snapshot:

Facebook launches Reels globally.

Meta is launching Facebook Reels in more than 150 countries. These new features include Remix and sharing to Facebook Stories.

Find out more here.

Instagram releases ‘Love At First Slide’ series.

In honour of Black History Month, Instagram is releasing ‘Love at First Slide’, a content series that celebrates the power of black love.

Find out more here.

Reddit announces new platform updates.

Reddit has announced a few platforms updates, including the rollout of some new image editing tools and new features for Reddit talk, like recordings and a live talk bar.

Find out more here.

Snapchat launches its ‘Hey, You Good?’ campaign.

Snapchat is rolling out a new AR campaign called ‘Hey, You Good?’ to educate users about mental health issues impacting black communities.

Find out more here.

Latest Posts

A high-ticket sports brand achieved approximately 6x ROAS. That is a fantastic paid social result. The real story is how it was achieved. For any DTC marketer, a 6x ROAS result commands attention. For a high-ticket sports brand, where purchase cycles are longer, consideration is higher and buyers are naturally…

In B2B social, employee advocacy should not be treated as a “nice to have”. It is one of the clearest opportunities for brands that want to build trust, extend reach, and create more meaningful conversations with the people they are trying to influence. When your people share content, algorithms push…

The social commerce system behind 6x ROAS A 6x ROAS on high-ticket sports equipment is an exceptional result. We saw this first-hand with Motocaddy, where a joined-up approach to social, paid activation and measurement delivered approximately 6x ROAS. With paid social ROAS for sporting goods brands often sitting between 2x…