Social Snapshot – 23.03.2022

March 23, 2022

With so many social news popping up every day that it can be hard to stay up to date. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media:

Twitter adds a new option for creating GIFs

Twitter has announced that it’s added a new option to create GIFs in-app more easily for users on iOS.

Find out more here.

LinkedIn adds newsletters for company pages

The platform has added a new way for brands to stay in touch with their audience on the platform, with Company Pages now able to create their own newsletters in the app.

Find out more here.

Instagram enables all users to tag products in their feed

Instagram will now allow all users to tag products in their IG posts, starting with users in the US first.

Find out more here.

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A high-ticket sports brand achieved approximately 6x ROAS. That is a fantastic paid social result. The real story is how it was achieved. For any DTC marketer, a 6x ROAS result commands attention. For a high-ticket sports brand, where purchase cycles are longer, consideration is higher and buyers are naturally…

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The social commerce system behind 6x ROAS A 6x ROAS on high-ticket sports equipment is an exceptional result. We saw this first-hand with Motocaddy, where a joined-up approach to social, paid activation and measurement delivered approximately 6x ROAS. With paid social ROAS for sporting goods brands often sitting between 2x…