Social Snapshot – 23.06.2021

Another week has passed and it’s time for a new Social Snapshot. We know it can be hard to stay up to date with the social media news popping up every day. But don’t worry, we’ve got you covered. Have a look at the latest happening in the world of social media through our social snapshot:

 

Facebook launches live audio rooms and podcasts playback in-stream

Facebook is officially rolling out its new live audio rooms option, as well as podcast discovery and playback within the app as part of their plans to bring social audio experiences to the platform.

Find out more here.

 

And TikTok launches ‘Jumps’ feature to promote third party apps

TikTok has announced the launch of a new feature called ‘Jumps’, which will enable creators to link to third-party owned mini-programs and services from their video clips.

Find out more here.

 

In the meantime, YouTube announces ‘’Small Biz Day’’ showcase event

As part of the Google’s International Small Business Week, YouTube is working on ’Small Biz Day’’ showcase event, which will include a new live-stream shopping experience.

Find out more here.

 

Facebook shares an infographic on how users engage with the Olympic Games

Facebook is showing what captured people’s attention and got them excited during the most recent global games.

Find out more here.

 

And more from Facebook – new post control options in groups

Facebook is now letting group admins to enable/disable different post types in their group. Admins can also customise the default post formats shown as shortcuts when creating a new post.

Find out more here.

 

And lastly, Instagram tests ‘’Fan Club’ stories

Instagram is experimenting with a new Stories option called ‘fan club’ stories, which would enable users to post exclusive Stories content that can only be viewed by members of a fan club or approved group.

Find out more here.

Latest Posts

B2B leads go cold when interest is captured before the buying group is ready to move. A form fill shows that someone acted, but it does not mean the decision is ready. Social keeps the commercial conversation alive by carrying proof, building trust and showing what buyers are researching before sales can see it.
Read More
Creative content on social media tends to fall into two camps: the stuff you actually remember, and the stuff you clicked on once… then instantly forgot. We’ve all experienced the second one. The extra dramatic hooks, the “OMG, this will TOTALLY change your life” claims, the slightly over-the-top thumbnails. It’s…
Read More
FMCG brands don’t need more hacks. They need to understand the behaviour behind the feed. This is my particular bugbear right now. The algorithm is only useful when you understand the people behind the signals.  We get endless tips about timing, hooks, formats, posting frequency and “what the algorithm wants”,…
Read More