Social Snapshot – 23.10.19

The announcements are always non-stop in the world of social media. Whether it’s a new format, test, article on best practice or quarterly update, we’re always finding out something new. So don’t worry if you’ve missed out on anything, we’re here to get you up to speed with an informative summary in no time!

 

Instagram tests new following list categories to help manage your content feed. https://po.st/aPBKND

Instagram is testing a new feature which categorises users’ following lists into topics and listings based on interests and how you engage with other content.

 

Facebook expands search ads availability, adds search results to automatic placements. https://po.st/5lDKOq

After re-launching Search Ads and then updating the offerings, Facebook has now expanded the availability to all businesses, by including Search Ads in Automatic Placements.

 

Twitter tests emoji ‘reactions’ for direct messages. https://po.st/6S5pd4

Slowly following in Facebook’s footsteps, Twitter is testing a new option for users to react to direct messages with emojis.

 

6 tips to help you generate and utilise UGC on Instagram. https://po.st/x2S9Xl

User-generated content is a great way of receiving engagements and keeping loyal consumers loyal. Here’s an article explaining the benefits of UGC and how to implement it into your social strategy.

Snapchat beats in Q3, adding 7M users & revenue up 50%. https://po.st/wVtZrx

Snapchat is still alive and kicking. The platform has announced its Q3 earnings and has exceeded all expectations!

Social media ‘influencers’ face crackdown on fakery. https://po.st/57vzMV

The US is cracking down on social influencers tricking consumers into sales through distorted or fake product reviews.

Pinterest begins rolling out an updated pin format. https://po.st/3HV0w6

Pinterest has updated its layout of pins and buttons to increase the focus on visuals and also make navigation easier.

Instagram adds IGTV series option to categorise videos. https://po.st/FIrtdb

It seems Instagram is all about the categories this week! To help boost IGTV content, the platform has now created segmented collections that creators can add their videos to and encourage viewers to continue coming back.

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