Social snapshot – 23.11.2022

November 23, 2022

It’s that time of the week again! Take a look at the latest happening in the world of social media:

Pinterest is now available in Afrikaans, Croatian and Bulgarian languages

Pinterest is expanding its language options to Afrikaans, Croatian and Bulgarian. That makes the platform available in 41 languages to all Pinners on iOS, Android, and web.

Find out more here.

YouTube offers themed activations for the FIFA World Cup

YouTube’s looking to use the FIFA World Cup as another avenue to promote YouTube Shorts via a range of themed activations and challenges for the event.

Find out more here.

Meta implements stricter privacy controls

Meta has announced a new set of updates to better protect younger users from potential exposure to predators in the app.

Find out more here.

And more from Meta – the platform’s removing religious, sexual and political preferences

Meta has begun informing Facebook users that it’s removing several profile info fields to make it ‘easier to navigate’.

Find out more here.

Latest Posts

TikTok has released its annual trend prediction report for marketers, designed to help brands understand where the platform – and its users – are heading next. If you’re trying to grow your presence or plan smarter content for the year ahead, it’s well worth…

2016 is when social stopped being “posts in a feed” and became a ranked system that decides what gets seen, shared, trusted. In 2026 that same logic sits everywhere, in-platform search, Google snippets, and AI overviews that summarise your brand before anyone clicks. Ofcom says around 30% of UK keyword searches now show AI overviews, and 53% of adults often see AI summaries. The uncomfortable truth is that buyers get a machine-written version of you, then sanity-check it with humans in DMs and group chats. Brands win when their claims are clear, proof is easy to find, and real people show up consistently.

AI is helping B2B organic content rebound on LinkedIn and Reddit, so SEO optimisation for posts has never been more important. We’ve got a playbook to help you get started on boosting that organic visibility on Google and LLMs. First things first – we do often preach here at Immediate…