Social snapshot – 23.11.2022

November 23, 2022

It’s that time of the week again! Take a look at the latest happening in the world of social media:

Pinterest is now available in Afrikaans, Croatian and Bulgarian languages

Pinterest is expanding its language options to Afrikaans, Croatian and Bulgarian. That makes the platform available in 41 languages to all Pinners on iOS, Android, and web.

Find out more here.

YouTube offers themed activations for the FIFA World Cup

YouTube’s looking to use the FIFA World Cup as another avenue to promote YouTube Shorts via a range of themed activations and challenges for the event.

Find out more here.

Meta implements stricter privacy controls

Meta has announced a new set of updates to better protect younger users from potential exposure to predators in the app.

Find out more here.

And more from Meta – the platform’s removing religious, sexual and political preferences

Meta has begun informing Facebook users that it’s removing several profile info fields to make it ‘easier to navigate’.

Find out more here.

Latest Posts

The hidden AI layer between your brand and your buyers Every marketer I speak to is talking about how they use AI. Very few are talking about the AI they cannot see. While we are all busy playing with tools and prompts, LinkedIn, Meta, TikTok, YouTube, Reddit, X, Snapchat and…

Instagram has rolled out another exciting update, and this one is all about making Reels easier, smoother, and far more fun to create. Whether you use Reels for your business, personal brand, or simply to share moments with friends, these new camera improvements are designed to help…

How can CMOs stop Q4 paid social costs from spiralling? CMOs cannot change Q4 seasonality, but they can change how exposed they are to it. Instead of leaving all budget in live auctions when CPMs peak, use Meta’s Reservation buying to pre book key Q4 reach at fixed prices, then keep a smaller auction budget for agile tests and trading. Lock creative and plans earlier in the year, use Q2 and Q3 to find winning hooks and formats, and use AI to build CPM and ROAS scenarios. You turn Q4 from a chaotic bidding war into a planned portfolio with clear risk and upside.