Social snapshot – 23.11.2022

November 23, 2022

It’s that time of the week again! Take a look at the latest happening in the world of social media:

Pinterest is now available in Afrikaans, Croatian and Bulgarian languages

Pinterest is expanding its language options to Afrikaans, Croatian and Bulgarian. That makes the platform available in 41 languages to all Pinners on iOS, Android, and web.

Find out more here.

YouTube offers themed activations for the FIFA World Cup

YouTube’s looking to use the FIFA World Cup as another avenue to promote YouTube Shorts via a range of themed activations and challenges for the event.

Find out more here.

Meta implements stricter privacy controls

Meta has announced a new set of updates to better protect younger users from potential exposure to predators in the app.

Find out more here.

And more from Meta – the platform’s removing religious, sexual and political preferences

Meta has begun informing Facebook users that it’s removing several profile info fields to make it ‘easier to navigate’.

Find out more here.

Latest Posts

Alright, let’s talk music rights. You’re running fantastic social campaigns, your brand’s content is on point, and everything’s ready to go. Then suddenly—your video is muted because of a licensing issue. Sound familiar? This year, social media platforms have been hit hard by music rights disputes, and it’s making life…

If you think you know your audience, think again. Social media audiences are evolving faster than you can say “algorithm change,” and relying on generic customer profiles just won’t cut it anymore. That’s where synthetic personas could come into play. Now, before you roll your eyes at another “silver bullet” marketing solution, hear me out. I’m not here to sell you a dream. Synthetic personas can be powerful, but let's be pragmatic – they’re not a guaranteed success and in fact may just be a fantasy.

The obsession for B2B lead gen via social continues – but it looks like brands might need to shake things up a bit to keep that momentum rolling! Here are a few hurdles B2B brands might face with trying to fill that sales funnel via lead gen forms: Users being…