SOCIAL SNAPSHOT – 24.05.2023

May 24, 2023

Staying updated with the ever-evolving world of social media can be quite demanding. However, there’s no need to fret because we have everything you need right here. Take a look at the most recent highlights:

LinkedIn Verification

LinkedIn is adding verification features to boost trust on the platform. Users can verify their profiles using a government-issued ID, and now LinkedIn is testing verifications in job posts to provide more information about employers. This helps users assess the credibility of job opportunities and increases trust in the platform.

Facebook Lead Generation

Meta has introduced lead generation form updates to enhance direct contact between brands and consumers on its platform. Users will now find it easier to connect with businesses through simplified and automated information-sharing tools. Additionally, Meta is implementing discount code integration in the checkout flow and improving Lead Ads with dynamic question flows. These updates streamline lead-generation processes and foster engagement between brands and users.

Twitter List Search

Twitter now lets you search for lists based on your keywords. This feature allows you to find and join relevant lists, expanding your Twitter experience by discovering new users and topics of interest. It can be a valuable tool for research and monitoring, particularly for identifying influential voices and discussions within your business niche.

YouTube Community Posts

YouTube has made its Community Posts feature available to all creators, enabling text-based updates and interaction with their audience. Previously restricted to channels with 1,000 subscribers or more, Community Posts can now be activated by all YouTube channel managers through the app’s Advanced Features tab. This expansion offers creators various engagement tools to connect with their YouTube community and strengthen their presence on the platform.

Google New AI Tools

Google unveiled new generative AI tools for brands at its Google Marketing Live event. These tools include ad creation options, customised Search ads based on website text, and the Product Studio for generating unique product imagery. Google also introduced a process that summarises website content and generates ad variations.

Stay tuned for more social media updates! Find more here.

Latest Posts

Design and disability are so often discussed in terms of basic “accommodation” and “access,” yet my visit to the V&A’s Design and Disability exhibition completely shifted that perspective. Rather than framing disability as an issue to be fixed, the exhibition presents it as a culture, a rich set of identities, and a radical design force shaping practice from the 1940s right up to today.

Lurkers are your biggest audience and they’re deciding in silence. They watch in feeds, sanity-check you in comments, communities and reviews, then repeat whatever proof is easiest to quote internally. That’s why social feels harder, it’s no longer a click machine, it’s an answer surface. Ofcom shows AI summaries are now common in search results, and YouTube remains the UK’s biggest social utility by reach and time spent. If your story is inconsistent, your evidence is scattered, or your customer proof is buried, lurkers can’t do the job of trusting you for you.

Pinterest has rolled out a brand-new Media Planner inside its advertising tools, and it’s designed to make planning and managing Pin campaigns a whole lot simpler. In short? It gives you a clearer view of what you’re running, who you’re targeting, and what results you can expect…