Social Snapshot 24.06.20

June 24, 2020

So many insights and developments in one week – let’s get right to it with our Social Snapshot!

TikTok reveals how its algorithm works

TikTok is working hard to demonstrate it is a transparent company, with this week providing another level of transparency – explaining how its recommendations algorithm works, how videos gain traction, and even how they don’t.

Learn more here

Twitter soft-launches audio Tweets on iOS

Sometimes 280 characters aren’t enough, and plenty of people today talk exclusively through voice memos over WhatsApp. Now, Twitter is testing a new feature that will allow you record your own message for up to 140 seconds of audio.

Learn more here

Instagram will allow Advertisers to create ads without linking to Facebook

Recently, Instagram updated its ad’s features to allow creators to directly make money through the platform – now linking to a Facebook Page might no longer be required.

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LinkedIn expands roll-out of LinkedIn Stories to Australia

First launching in Brazil, the Netherlands and the UAE, now users in Australia will receive access to LinkedIn’s story feature – functioning largely the same as they do on Facebook and Instagram.

Learn more here

Instagram tests shopping tags in post captions

Some Instagram profiles now have the ability to add product tags to their post captions, letting users go straight through to a shoppable product page. The feature is one of many supporting Instagram’s growing focus on eCommerce.

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Facebook offers option to opt-out of political ads

While being mainly focused on the United States, Mark Zuckerberg announced Facebook would be offering users the option to switch off political ads entirely – building on the options introduced in January that allowed for limited targeting by political advertisers.

Learn more here

Latest Posts

Design and disability are so often discussed in terms of basic “accommodation” and “access,” yet my visit to the V&A’s Design and Disability exhibition completely shifted that perspective. Rather than framing disability as an issue to be fixed, the exhibition presents it as a culture, a rich set of identities, and a radical design force shaping practice from the 1940s right up to today.

Lurkers are your biggest audience and they’re deciding in silence. They watch in feeds, sanity-check you in comments, communities and reviews, then repeat whatever proof is easiest to quote internally. That’s why social feels harder, it’s no longer a click machine, it’s an answer surface. Ofcom shows AI summaries are now common in search results, and YouTube remains the UK’s biggest social utility by reach and time spent. If your story is inconsistent, your evidence is scattered, or your customer proof is buried, lurkers can’t do the job of trusting you for you.

Pinterest has rolled out a brand-new Media Planner inside its advertising tools, and it’s designed to make planning and managing Pin campaigns a whole lot simpler. In short? It gives you a clearer view of what you’re running, who you’re targeting, and what results you can expect…