Social Snapshot 24.06.20

June 24, 2020

So many insights and developments in one week – let’s get right to it with our Social Snapshot!

TikTok reveals how its algorithm works

TikTok is working hard to demonstrate it is a transparent company, with this week providing another level of transparency – explaining how its recommendations algorithm works, how videos gain traction, and even how they don’t.

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Twitter soft-launches audio Tweets on iOS

Sometimes 280 characters aren’t enough, and plenty of people today talk exclusively through voice memos over WhatsApp. Now, Twitter is testing a new feature that will allow you record your own message for up to 140 seconds of audio.

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Instagram will allow Advertisers to create ads without linking to Facebook

Recently, Instagram updated its ad’s features to allow creators to directly make money through the platform – now linking to a Facebook Page might no longer be required.

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LinkedIn expands roll-out of LinkedIn Stories to Australia

First launching in Brazil, the Netherlands and the UAE, now users in Australia will receive access to LinkedIn’s story feature – functioning largely the same as they do on Facebook and Instagram.

Learn more here

Instagram tests shopping tags in post captions

Some Instagram profiles now have the ability to add product tags to their post captions, letting users go straight through to a shoppable product page. The feature is one of many supporting Instagram’s growing focus on eCommerce.

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Facebook offers option to opt-out of political ads

While being mainly focused on the United States, Mark Zuckerberg announced Facebook would be offering users the option to switch off political ads entirely – building on the options introduced in January that allowed for limited targeting by political advertisers.

Learn more here

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