Social Snapshot 24.06.20

So many insights and developments in one week – let’s get right to it with our Social Snapshot!

TikTok reveals how its algorithm works

TikTok is working hard to demonstrate it is a transparent company, with this week providing another level of transparency – explaining how its recommendations algorithm works, how videos gain traction, and even how they don’t.

Learn more here

Twitter soft-launches audio Tweets on iOS

Sometimes 280 characters aren’t enough, and plenty of people today talk exclusively through voice memos over WhatsApp. Now, Twitter is testing a new feature that will allow you record your own message for up to 140 seconds of audio.

Learn more here

Instagram will allow Advertisers to create ads without linking to Facebook

Recently, Instagram updated its ad’s features to allow creators to directly make money through the platform – now linking to a Facebook Page might no longer be required.

Learn more here

LinkedIn expands roll-out of LinkedIn Stories to Australia

First launching in Brazil, the Netherlands and the UAE, now users in Australia will receive access to LinkedIn’s story feature – functioning largely the same as they do on Facebook and Instagram.

Learn more here

Instagram tests shopping tags in post captions

Some Instagram profiles now have the ability to add product tags to their post captions, letting users go straight through to a shoppable product page. The feature is one of many supporting Instagram’s growing focus on eCommerce. 

Learn more here

Facebook offers option to opt-out of political ads

While being mainly focused on the United States, Mark Zuckerberg announced Facebook would be offering users the option to switch off political ads entirely – building on the options introduced in January that allowed for limited targeting by political advertisers.

Learn more here

Latest Posts

You may have planning hats on for early 2024 – but before you put that plan in action to wind away the weeks before Christmas, read these 5 tips for your next B2B social campaign! Consider them as B2B social solutions. You may have caught our latest…
Read More
Staying updated on the ever-evolving social media world can be challenging. Here are the latest highlights: X announces the return of post deadlines X introduces the reinstatement of post headlines within in-stream link previews. In October, X made the decision to remove post headlines and preview text, altering how publications…
Read More
In Social Media, organic efforts can only take you so far. While they are vital, the secret sauce to elevate your brand's social presence lies in embracing the dynamic duo of organic and paid social ads. Why? Because the two work better together!
Read More