Social Snapshot 24.06.20

So many insights and developments in one week – let’s get right to it with our Social Snapshot!

TikTok reveals how its algorithm works

TikTok is working hard to demonstrate it is a transparent company, with this week providing another level of transparency – explaining how its recommendations algorithm works, how videos gain traction, and even how they don’t.

Learn more here

Twitter soft-launches audio Tweets on iOS

Sometimes 280 characters aren’t enough, and plenty of people today talk exclusively through voice memos over WhatsApp. Now, Twitter is testing a new feature that will allow you record your own message for up to 140 seconds of audio.

Learn more here

Instagram will allow Advertisers to create ads without linking to Facebook

Recently, Instagram updated its ad’s features to allow creators to directly make money through the platform – now linking to a Facebook Page might no longer be required.

Learn more here

LinkedIn expands roll-out of LinkedIn Stories to Australia

First launching in Brazil, the Netherlands and the UAE, now users in Australia will receive access to LinkedIn’s story feature – functioning largely the same as they do on Facebook and Instagram.

Learn more here

Instagram tests shopping tags in post captions

Some Instagram profiles now have the ability to add product tags to their post captions, letting users go straight through to a shoppable product page. The feature is one of many supporting Instagram’s growing focus on eCommerce. 

Learn more here

Facebook offers option to opt-out of political ads

While being mainly focused on the United States, Mark Zuckerberg announced Facebook would be offering users the option to switch off political ads entirely – building on the options introduced in January that allowed for limited targeting by political advertisers.

Learn more here

Latest Posts

There’s a group of people shaping B2B buying decisions that you’ll never see in your CRM. They don’t click your CTAs. They don’t follow your page. But when your champion forwards your proposal to the wider team? They’re the ones reading it, debating it, and giving the real yes or…
Read More
Our latest snapshot takes a look into the rise in Threads after 2 years in the game. Is Meta clamping down on copycat content? LinkedIn and Edelman open our eyes to a new hidden B2B buyer – and Reddit is tightening its rules. Threads Turns Two: the gift? User…
Read More
The social media landscape continues to evolve at crazy speeds, with new creative formats and strategies emerging constantly. As we move through 2025, brands are facing both unprecedented opportunities and unique challenges in capturing audience attention. Here’s your comprehensive guide to the latest trends reshaping social media creativity. The Rise…
Read More