SOCIAL SNAPSHOT – 24.08.2022

Social snapshot- Latest social media news

With so many social media insights popping up every day, it can be hard to stay up to date. We’ve got you covered – take a look at the latest happenings in the world of social media👇

LinkedIn rolls out clickable links in photo and video posts in the newsfeed.

LinkedIn will now allow users to add external, clickable links to photo or video posts on mobile, giving creators a more streamlined way to drive traffic to their desired URL.

Find out more here.

YouTube launches a dedicated podcast homepage for US users.

Youtube has launched a dedicated podcast homepage for US users, which will allow them to find their favorite podcasts easily, with the feature of relevant, recommended podcasts now added to the platform.

Find out more here.

Brandwatch launches its 2022 Food Trends Report, tracking eating habits in online conversations.

Brandwatch has launched its 2022 Food Trends Report, which looks into; how consumers are talking about food online, what trends are emerging, as well as how the Covid-19 pandemic has impacted our eating habits.

Find out more here.

TikTok tests a new ‘Nearby’ content feed

TikTok is testing a new feed feature that is designed to display local content to users under a new ‘Nearby’ tab. This will be displayed alongside the “Following” and “For You” tabs on the app’s homepage.

Find out more here.

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The hidden AI layer between your brand and your buyers Every marketer I speak to is talking about how they use AI. Very few are talking about the AI they cannot see. While we are all busy playing with tools and prompts, LinkedIn, Meta, TikTok, YouTube, Reddit, X, Snapchat and…
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Instagram has rolled out another exciting update, and this one is all about making Reels easier, smoother, and far more fun to create. Whether you use Reels for your business, personal brand, or simply to share moments with friends, these new camera improvements are designed to help…
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How can CMOs stop Q4 paid social costs from spiralling? CMOs cannot change Q4 seasonality, but they can change how exposed they are to it. Instead of leaving all budget in live auctions when CPMs peak, use Meta’s Reservation buying to pre book key Q4 reach at fixed prices, then keep a smaller auction budget for agile tests and trading. Lock creative and plans earlier in the year, use Q2 and Q3 to find winning hooks and formats, and use AI to build CPM and ROAS scenarios. You turn Q4 from a chaotic bidding war into a planned portfolio with clear risk and upside.
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