SOCIAL SNAPSHOT – 24.08.2022

August 24, 2022

Social snapshot- Latest social media news

With so many social media insights popping up every day, it can be hard to stay up to date. We’ve got you covered – take a look at the latest happenings in the world of social media👇

LinkedIn rolls out clickable links in photo and video posts in the newsfeed.

LinkedIn will now allow users to add external, clickable links to photo or video posts on mobile, giving creators a more streamlined way to drive traffic to their desired URL.

Find out more here.

YouTube launches a dedicated podcast homepage for US users.

Youtube has launched a dedicated podcast homepage for US users, which will allow them to find their favorite podcasts easily, with the feature of relevant, recommended podcasts now added to the platform.

Find out more here.

Brandwatch launches its 2022 Food Trends Report, tracking eating habits in online conversations.

Brandwatch has launched its 2022 Food Trends Report, which looks into; how consumers are talking about food online, what trends are emerging, as well as how the Covid-19 pandemic has impacted our eating habits.

Find out more here.

TikTok tests a new ‘Nearby’ content feed

TikTok is testing a new feed feature that is designed to display local content to users under a new ‘Nearby’ tab. This will be displayed alongside the “Following” and “For You” tabs on the app’s homepage.

Find out more here.

Latest Posts

B2B leads go cold when interest is captured before the buying group is ready to move. A form fill shows that someone acted, but it does not mean the decision is ready. Social keeps the commercial conversation alive by carrying proof, building trust and showing what buyers are researching before sales can see it.

Creative content on social media tends to fall into two camps: the stuff you actually remember, and the stuff you clicked on once… then instantly forgot. We’ve all experienced the second one. The extra dramatic hooks, the “OMG, this will TOTALLY change your life” claims, the slightly over-the-top thumbnails. It’s…

FMCG brands don’t need more hacks. They need to understand the behaviour behind the feed. This is my particular bugbear right now. The algorithm is only useful when you understand the people behind the signals. We get endless tips about timing, hooks, formats, posting frequency and “what the algorithm wants”,…