Social snapshot – 25.01.2023

January 25, 2023

It’s that time of the week again! Here is a snapshot of the latest happened in the world of social media:

Creators report extremely low earnings from TikTok

The massively growing platform is facing major challenges as influencers complain about getting paid very little compared to posting on YouTube or Instagram, where there are more direct revenue options.

Find out more here.

Instagram is introducing dynamic profile photos

Meta launches a new feature that allows users to add an alternative avatar profile photo. People who visit your profile can flip between the two.

Find out more here.

LinkedIn looks to boost Newsletter discovery

An update from LinkedIn – the platform is introducing a new feature that will display the Newsletters you subscribe to on your profile for others to see.

Find out more here.

Twitter expands community notes to more regions

The network continues to expand its Community Notes feature, now admitting contributors from the UK, Ireland, Australia, and New Zealand.

Find out more here.

Latest Posts

D2C has a channel problem Why platform roles and better creative are replacing the old channel plan Direct to consumer brands don’t need more social channels in the plan. What’s needed is a clearer ‘platform stack’ (sorry not being nerdy, but this is the best term I can think of!).

Snapchat for B2B. No, we’re not joking – and no, we won’t apologise for the poor joke attempt in the title. The US platform says that it is the ‘new destination for B2B marketing’. A bold statement. But is it backed up by data? Well – sort of. But also…

AI promised time back. It lied If you’ve switched AI on and somehow feel busier, you’re not imagining it. You’re now managing a tool, training it, checking it, and explaining it to everyone else. The day job still exists. That’s why we ran our “Thank fck, practical AI for marketers”…