Social snapshot – 25.01.2023

January 25, 2023

It’s that time of the week again! Here is a snapshot of the latest happened in the world of social media:

Creators report extremely low earnings from TikTok

The massively growing platform is facing major challenges as influencers complain about getting paid very little compared to posting on YouTube or Instagram, where there are more direct revenue options.

Find out more here.

Instagram is introducing dynamic profile photos

Meta launches a new feature that allows users to add an alternative avatar profile photo. People who visit your profile can flip between the two.

Find out more here.

LinkedIn looks to boost Newsletter discovery

An update from LinkedIn – the platform is introducing a new feature that will display the Newsletters you subscribe to on your profile for others to see.

Find out more here.

Twitter expands community notes to more regions

The network continues to expand its Community Notes feature, now admitting contributors from the UK, Ireland, Australia, and New Zealand.

Find out more here.

Latest Posts

Instagram has announced a significant change to how hashtags work on the platform, introducing a new limit of five hashtags per post. The update, which will be rolled out gradually, is part of Instagram’s ongoing efforts to reduce spam, improve content quality, and refine how people discover…

Reddit has quietly become one of the most useful places for B2B marketers to understand where real buying conversations are happening. But not by pretending to be ‘part of the community’. No, brands should not be joining subreddits to “spark discussion”.Thought leadership doesn’t really work anonymous forums – and the…

We’re closing on 24 December and back on 5 January. Before we switch off, a straight take on what 2025 proved about social, what actually worked, and what we think will matter most in 2026.