Social snapshot – 25.01.2023

January 25, 2023

It’s that time of the week again! Here is a snapshot of the latest happened in the world of social media:

Creators report extremely low earnings from TikTok

The massively growing platform is facing major challenges as influencers complain about getting paid very little compared to posting on YouTube or Instagram, where there are more direct revenue options.

Find out more here.

Instagram is introducing dynamic profile photos

Meta launches a new feature that allows users to add an alternative avatar profile photo. People who visit your profile can flip between the two.

Find out more here.

LinkedIn looks to boost Newsletter discovery

An update from LinkedIn – the platform is introducing a new feature that will display the Newsletters you subscribe to on your profile for others to see.

Find out more here.

Twitter expands community notes to more regions

The network continues to expand its Community Notes feature, now admitting contributors from the UK, Ireland, Australia, and New Zealand.

Find out more here.

Latest Posts

TikTok is continuing its push into livestreaming by testing a brand new feature called Fan Clubs. This update is designed to encourage more interaction between creators and their audiences, by turning livestreams into a more gamified and community-driven experience. With livestream shopping already booming in markets like China, TikTok is…

We didn’t make it to Cannes Lions this year. No rosé by the marina. No sunburnt schmoozing. But that doesn’t mean we missed the plot. Because beneath the yacht selfies and the sea of sequins, there were big signals. Clarity. And, dare I say it, a few quiet…

Social media marketing is a powerful tool for businesses to engage with their audience, build brand awareness, and drive conversions. However, with the sheer volume of content being shared every second, standing out requires more than just posting – it demands efficient, high-quality design. In today’s blog, we’ll explore key…