Social snapshot – 25.01.2023

January 25, 2023

It’s that time of the week again! Here is a snapshot of the latest happened in the world of social media:

Creators report extremely low earnings from TikTok

The massively growing platform is facing major challenges as influencers complain about getting paid very little compared to posting on YouTube or Instagram, where there are more direct revenue options.

Find out more here.

Instagram is introducing dynamic profile photos

Meta launches a new feature that allows users to add an alternative avatar profile photo. People who visit your profile can flip between the two.

Find out more here.

LinkedIn looks to boost Newsletter discovery

An update from LinkedIn – the platform is introducing a new feature that will display the Newsletters you subscribe to on your profile for others to see.

Find out more here.

Twitter expands community notes to more regions

The network continues to expand its Community Notes feature, now admitting contributors from the UK, Ireland, Australia, and New Zealand.

Find out more here.

Latest Posts

The era of UGC driving rumbles on – with LinkedIn now saying that content generated by individual profiles is proving more effective for B2B lead/sales generation than business pages. Yes, people buy from people so we can understand this logic. We’re more likely to engage with a personal post than…

You know what’s oddly cheering. Most brands have loads of proof that they’re worth buying. By proof I mean the specifics that make a claim believable when someone repeats it to a friend, or a colleague, or their partner on the sofa. Customer stories with detail. Before-and-after that feels properly…

If you work in social media, staying informed isn’t optional. It’s part of the job. Trends, platform changes, cultural moments, crises, memes, conversations, they all shape what we publish and how it’s received. Being aware of what’s happening in the world helps us create content that’s relevant, sensitive, and credible.