Social snapshot – 25.01.2023

January 25, 2023

It’s that time of the week again! Here is a snapshot of the latest happened in the world of social media:

Creators report extremely low earnings from TikTok

The massively growing platform is facing major challenges as influencers complain about getting paid very little compared to posting on YouTube or Instagram, where there are more direct revenue options.

Find out more here.

Instagram is introducing dynamic profile photos

Meta launches a new feature that allows users to add an alternative avatar profile photo. People who visit your profile can flip between the two.

Find out more here.

LinkedIn looks to boost Newsletter discovery

An update from LinkedIn – the platform is introducing a new feature that will display the Newsletters you subscribe to on your profile for others to see.

Find out more here.

Twitter expands community notes to more regions

The network continues to expand its Community Notes feature, now admitting contributors from the UK, Ireland, Australia, and New Zealand.

Find out more here.

Latest Posts

A high-ticket sports brand achieved approximately 6x ROAS. That is a fantastic paid social result. The real story is how it was achieved. For any DTC marketer, a 6x ROAS result commands attention. For a high-ticket sports brand, where purchase cycles are longer, consideration is higher and buyers are naturally…

In B2B social, employee advocacy should not be treated as a “nice to have”. It is one of the clearest opportunities for brands that want to build trust, extend reach, and create more meaningful conversations with the people they are trying to influence. When your people share content, algorithms push…

The social commerce system behind 6x ROAS A 6x ROAS on high-ticket sports equipment is an exceptional result. We saw this first-hand with Motocaddy, where a joined-up approach to social, paid activation and measurement delivered approximately 6x ROAS. With paid social ROAS for sporting goods brands often sitting between 2x…