Social Snapshot – 25.10.23

It’s time for another social snapshot! Find out what you may have recently missed in the fast-paced world of social media:

Instagram works in new sticker options

Instagram is testing a new sticker option that would allow users to create stickers from their own photos. Similar to Apple’s photo cut-out option, this new tool will enable people to identify specific entities within their photos, then cut and paste them in isolation and use them as stickers in Stories and Reels.

Find out more here.

X usage seems to be declining

New data from Apptopia shows that X may be losing its audience as more changes are implemented by Elon Musk.

“Since Musk bought the company in October 2022, it’s lost approximately 13% of its daily active users. And its rebrand from Twitter to X accelerated the decline.”

Big Technology

Find out more here.

Instagram test polls in comments

Instagram is adding a new option that will enable users to add interactive polls within the comments on feed posts and Reels clips.

TikTok tests 15-minute video uploads

TikTok is experimenting with a new 15-minute upload option, 5 more minutes than the current 10-minute option.

Find out more here.

Threads tests a Paid Partnership label

That’s right! It’s been in development for some time, but it looks like now Threads is testing a Paid Partnership label with some users, showing “Mark as paid partnership” option.

Find out more here.

If you want to know more about social media, contact us!

Latest Posts

Why CMOs need to stop treating paid social like a media buy, and start treating it as a commercial system B2B paid social is still being bought like a campaign, but judged like a revenue system. That mismatch is where the frustration starts. The campaign performs on paper, but the…
Read More
Social commerce is growing fast. For DTC brands, the interesting question is what behaviours it encourages along the way. DTC brands have spent years trying to make social work harder commercially. And now, in some categories, it really does. TikTok Shop, creator codes, affiliate content, livestreams, product demos and in-app…
Read More
TikTok has announced that TikTok Shop will officially launch in Austria, Belgium, the Netherlands and Poland on 15 June, allowing users in those countries to buy and sell products directly within the app. This latest expansion is another major step it’s ambitious plans to become a serious…
Read More